During a recently created direct mail campaign for one of my clients, I wanted to test the mailing to see which mailing address received a higher response. The mailing was split equally. Test: Mailing A was sent to home addresses. [...]
I just completed writing six different emails for a client-each with two different subject lines to test. Among the direct response rules to create super response copy is to get into the mind of the prospect. Writing online or offline [...]
Sometimes what's old is new, and there is a new marketing format called retromarketing! In direct mail, marketers have a variety of formats to choose from. These include: traditional #10 envelope odd size envelope hand written envelope bulk mail magalog [...]
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, [...]
Not knowing the latest breakthrough marketing trends--or the most profitable proven marketing trends--can hurt your marketing, growth, and profitability. That's why SIPA, the organization for the Software & Industry Association, is presenting my webinar, "18 New and Powerful Marketing Trends for [...]
