Craig Huey, in this week's show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead? Of course, he says it isn't, and with good reason, but the naysayers are out there. Huey says direct marketing [...]
Did you know that you can triple your sales with a powerful direct response strategy? This happened using a special 4 part strategy. Let me explain... Coffey Anderson is a singer, songwriter and musician with an upcoming album. He wanted [...]
Health Alert today is the American dream come true. But when I first talked to the owner, it truly was only a dream. How did he turn an idea [...]
14. Remarketing and retargeting: Are you missing out on your best leads and prospects? I just saw the email results... and remarketing and retargeting almost doubled the click through rates. Every marketer needs to refine and improve. Watch my video [...]
We recently did a test for a client that verifies what direct mailers know: don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced 66% [...]
