Companies screw up… it happens. When you’re a successful company that sells your products worldwide, there are bound to be times when a defect makes it through the assembly line and in the hands of customers. We all know this, [...]
Marketers were surprised as Google released its November 2023 core update, the fourth broad core algorithm update of the year. The core updates will change your SEO ranking. Google has ongoing algorithm updates, but this update is different. It’s a [...]
The latest Chevy digital commercial is a surprise… Why? It’s surprising because it's not trying to promote a political message, cry out for social change, or some “social justice.” It’s not a DEI agenda. No, it’s heartfelt. Something that most [...]
For the first time, mobile shopping is expected to overtake desktop buying this Christmas. According to Adobe Analytics, more than half of the spend online (51.2%) will be on mobile devices. They found that cell phones amounted to $5.3 billion [...]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. And that’s especially the [...]
