As CEOs and Marketing Directors face the challenges of an uncertain economy, with high costs and prospects and clients cutting back, making the right decisions are crucial. Companies must adopt proactive marketing tactics and strategies not only to survive but [...]
Political ad spending has grown at a record pace, surpassing spending for the last 3.5 years—to more than double. Over $453 million has been spent so far for the 2024 election— which is over the $221 million spent at this [...]
The Federal Trade Commission has just updated its guidelines on endorsement ads. They are the first changes to the FTC’s Enforcement Guide since 2009. Fake reviews, virtual influencers, and tags in social media are all covered in these new rules. [...]
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories of jewelry, fashion, and home décor brands and [...]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to [...]
