I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars with it. With direct response copy, always begin with your strongest selling point. Many times, when I read direct response [...]
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as [...]
New product launches are never easy. They need to be done right. Having helped over 500 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch. Here’s a 7-point checklist based [...]
More than 1/3 of consumers have ditched Google Search for Pinterest Search. Google is seeing large declines in users thanks to AI searches. But under the radar, there is another channel creating Google defection. According to a new Adobe survey, [...]
Here are 6 short, but powerful things you should know: Google’s 4 New Tools Google Ads launched four new tools to improve first-party data. The new tools include: Google tag gateway for advertiser New diagnostics for data quality On-device conversion [...]
