600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar D2C Success Story
Let me tell you about an incredible, new product launch that pulled in over half a million new customers… even during a recession! What made it so successful? Three words — Direct response strategies. The product is a nutritional supplement popular in Japan. The company, Sun Chlorella, wanted to break [...]
Copy Corner: Make Sure Your Intentions Are Clear In Your Copy Immediately
A direct response copy rule is no warm ups! You may tease a reader on the outer envelope of a direct mail piece or headline of your landing page, or your video opening, and email lead. But don’t make your prospect read or listen beyond one or two paragraphs to [...]
Testing Corner: Do Videos Help or Hurt Response?
Will videos on your web page help or hurt your response? Let’s take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website/landing page subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the [...]
7 Testimonial Secrets to Boost Your Response
Testimonials can boost your response…Sometimes dramatically. Here are 7 secrets over the years from my clients to help them increase response and lower their cost per lead or sale. Secret #1 – Use a picture of a person above or next to the testimonial. Just the testimonial or a voice over [...]
The “OG” Wine of the Month Club: Original, Super-Successful D2C Subscription Box Service – 6 Critical Keys to Their Marketing Success – Even In A Recession
There’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a subscription box service that delivers a selection of curated, high-quality [...]
600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar D2C Success Story
Let me tell you about an incredible, new product launch that pulled in over half a million new customers… even [...]
Copy Corner: Make Sure Your Intentions Are Clear In Your Copy Immediately
A direct response copy rule is no warm ups! You may tease a reader on the outer envelope of a [...]
Testing Corner: Do Videos Help or Hurt Response?
Will videos on your web page help or hurt your response? Let’s take a look at a test that shows [...]
7 Testimonial Secrets to Boost Your Response
Testimonials can boost your response…Sometimes dramatically. Here are 7 secrets over the years from my clients to help them increase [...]
The “OG” Wine of the Month Club: Original, Super-Successful D2C Subscription Box Service – 6 Critical Keys to Their Marketing Success – Even In A Recession
There’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those [...]