Little-known Copywriting Secret: The Power of Believing [Video Briefing]
Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the critical components to write great copy that motivates people to [...]
Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything [Video Briefing]
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers. Over two million of the most active investors follow the recommendations of investment newsletters, the most active investors in America. [...]
Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company
In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t your everyday denim. To get that message across, they knew [...]
Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During An Economic Downturn Or Recession – 6 Things You Should Know
During times of economic uncertainty, businesses often make poor choices but seem logical at the time. Cutting marketing budgets has been proven to be the wrong cure for the problem. Just like raising taxes in a recession causes a greater recession or increasing government spending and the money supply causes [...]
Testing Corner: A/B Test Shows Email Subject Lines Make A Big Difference… You Guess The Winner
You always want to test because you always want to learn and beat the control to increase responses. The smartest marketers in the world always seem to get tests wrong. That’s because the marketplace is always right, the “expert” isn’t. Subject line tests of emails are essential. I tested three [...]
Little-known Copywriting Secret: The Power of Believing [Video Briefing]
Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in [...]
Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything [Video Briefing]
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage [...]
Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company
In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the [...]
Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During An Economic Downturn Or Recession – 6 Things You Should Know
During times of economic uncertainty, businesses often make poor choices but seem logical at the time. Cutting marketing budgets has [...]
Testing Corner: A/B Test Shows Email Subject Lines Make A Big Difference… You Guess The Winner
You always want to test because you always want to learn and beat the control to increase responses. The smartest [...]