Are You a Marketer of Health and Nutritional Products?
Are you a marketer of health products? Craig will be speaking at Natural Products Expo West on March 8-11 2023 on “7 Trends for Marketing Profitably Through A Recession.” Expo West is the nation’s largest conference – over 20,000 attendees in the health and wellness sector. If you’re going, let [...]
Who Are Radio’s Top Direct Response Advertisers?
Radio is a powerful direct response channel for advertising. Products have been launched by radio. Companies have grown into multimillion-dollar companies with the help of radio advertising. In fact, the top advertisers on radio are direct response marketers. Who are today’s top radio advertisers in 2022? Here is the 2022 [...]
95% Of All Direct Mail Ignores This Little Known Secret to High Response [Video Brief]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 104 awards for the creative. What is one of the most important secrets I use? It’s Strategic [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty [Video]
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of inflation and recession… Your product is unheard of… Your target audience is especially skeptical… And it’s a big ticket item, with a starting price above the $1,000 mark… Well, you’ve got to get creative, [...]
8 Under-the-Radar Digital Trends Every Marketer Must Know
Digital Marketing is changing fast. Here are 8 under-the-radar digital trends we use to help companies grow. You should too. How many of these are you now using or adjusting your strategy? Trend # 1. Costs Increasing. Digital marketing spending is increasing, but advertising cost on traditional digital mediums like [...]
Are You a Marketer of Health and Nutritional Products?
Are you a marketer of health products? Craig will be speaking at Natural Products Expo West on March 8-11 2023 [...]
Who Are Radio’s Top Direct Response Advertisers?
Radio is a powerful direct response channel for advertising. Products have been launched by radio. Companies have grown into multimillion-dollar [...]
95% Of All Direct Mail Ignores This Little Known Secret to High Response [Video Brief]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty [Video]
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of inflation and recession… Your [...]
8 Under-the-Radar Digital Trends Every Marketer Must Know
Digital Marketing is changing fast. Here are 8 under-the-radar digital trends we use to help companies grow. You should too. [...]