Marketers Response and Cost Alert!
Fast approaching is the 2024 election. It will have two huge effects on marketers. The marketing channels will be overwhelmed by political messages. Direct mail, radio/TV, email, Facebook, pre-rolls, digital ads — everything — will be huge clutter. It’s expected over $12 billion (yes, billion) in political spending to begin [...]
Are You Ready for 4th Quarter? Christmas? And The January Effect?
As you plan your Christmas and 2024 marketing, are you confused about what media is best or how your creative channels should change? Many marketing directors or CEOs are so close and involved with the products that they end up making costly mistakes. Let me show you how to take [...]
How Marketing and Advertising Must Navigate Stagflation
The last few years have been difficult for company presidents and marketing directors. We had to all face rising prices—Inflation. And we had to face an economic/buying downturn- some say a recession. Now, we’re looking at stagflation with both rising prices and slow economic growth. That is based on economic [...]
250% Increase in Sales: Turning Your Website into a Sales Powerhouse
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have a confusing checkout process, depressing response… Bottom line: They have [...]
Launching a New Product? Here’s How One E-Commerce Startup Did It for Generating Profits and Growth For CBD
Launching a new product is never easy… and the media or channel you choose to use in an e-commerce campaign is absolutely essential. Strategically one of the best steps to use is an integrated multichannel campaign with a digital and direct mail component. Direct mail is often overlooked in product [...]
Marketers Response and Cost Alert!
Fast approaching is the 2024 election. It will have two huge effects on marketers. The marketing channels will be overwhelmed [...]
Are You Ready for 4th Quarter? Christmas? And The January Effect?
As you plan your Christmas and 2024 marketing, are you confused about what media is best or how your creative [...]
How Marketing and Advertising Must Navigate Stagflation
The last few years have been difficult for company presidents and marketing directors. We had to all face rising prices—Inflation. [...]
250% Increase in Sales: Turning Your Website into a Sales Powerhouse
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They [...]
Launching a New Product? Here’s How One E-Commerce Startup Did It for Generating Profits and Growth For CBD
Launching a new product is never easy… and the media or channel you choose to use in an e-commerce campaign [...]