7 Marketing Strategies Every President and Marketing Director Must Know to Survive, Win and Dominate Your Market
There are 7 marketing strategies that can help you dominate your market. It’s easier to move from “winning” to “dominating” your market in a booming economy. But, past recessions and periods of slow growth or stagflation have proven to the importance of marketing smart… and marketing smarter than your competition. [...]
Testing Corner: Offering a Little Something Extra Can Go a Long Way
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at conferences, I’ll offer a free 15-minute consultation or a free subscription to my newsletter, which is packed with direct marketing [...]
Copy Tip: Present Information in Easy-to-Understand Charts and Graphs
In today’s fast-paced, low-attention-span environment, simple, visual displays of information are very effective. That’s why it’s especially important to reinforce your copy (specifically comparisons, ratios and percentages) with a chart or graph that visually represents your content. It will increase your credibility, readership, understanding… and response. And make sure you [...]
Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have created over 400 TV commercials, and video pre-rolls, including 20 [...]
4 Powerful Direct Mail “Lift Note” Tactics: The Lost Secret to Boost Your Response by 25% Profits [VIDEO Brief]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is the “lift note”. And as its name implies, it’s a perfect way to [...]
7 Marketing Strategies Every President and Marketing Director Must Know to Survive, Win and Dominate Your Market
There are 7 marketing strategies that can help you dominate your market. It’s easier to move from “winning” to “dominating” [...]
Testing Corner: Offering a Little Something Extra Can Go a Long Way
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to [...]
Copy Tip: Present Information in Easy-to-Understand Charts and Graphs
In today’s fast-paced, low-attention-span environment, simple, visual displays of information are very effective. That’s why it’s especially important to reinforce [...]
Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them [...]
4 Powerful Direct Mail “Lift Note” Tactics: The Lost Secret to Boost Your Response by 25% Profits [VIDEO Brief]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many [...]