The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s a lot of selling power packed in the words used [...]
How One Video Generated 48,000 New Subscribers in Less Than 6 Months: The Power of VSL
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have created over 400 TV commercials, infomercials, and VSLs. A VSL [...]
Testing Corner: Questions – Do They Work?
Testing copy is crucial to improving your response. Often, what you assume will generate the highest response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when I speak at conferences and show examples of what I have [...]
Copy Corner: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close
AIDPPC is a powerful direct response formula that provides a winning path to get prospects to take action. It starts with copy that grabs the prospects’ attention. After you’ve got their attention, then prove why it’s in their best interest to respond. After interest, your curious prospects will want a [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated campaigns using direct mail and digital elements including email campaigns, banner ads, native ads, Facebook ads, Amazon ads and pre-roll commercials all to the same names are the most common campaigns I’m now [...]
The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging [...]
How One Video Generated 48,000 New Subscribers in Less Than 6 Months: The Power of VSL
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is [...]
Testing Corner: Questions – Do They Work?
Testing copy is crucial to improving your response. Often, what you assume will generate the highest response is not always [...]
Copy Corner: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close
AIDPPC is a powerful direct response formula that provides a winning path to get prospects to take action. It starts [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated [...]