[Copy Tip] Use Preemptive Copy to Ease Their Worries
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason NOT to buy it. Your challenge is to discern their objections to your product and counteract them. Picture your prospects [...]
Testing Corner: How to Stop Losing Sales in the Final Stretch
Testing Corner: How to Stop Losing Sales in the Final Stretch
Are You A Marketer of Health and Nutritional Products?
Are you a marketer of health products? Caleb and Craig will be speaking at Natural Products Expo West on March 8-12 2022 over “9 New Surprising Direct to Consumer Marketing/ Advertising Trends for 2022.” Expo West is not only a great way elevate brands, but an even better way to [...]
7 Under-the-Radar Digital Trends Every Marketer Must Know
Digital Marketing is changing fast. Here are 7 under-the-radar digital trends we use to help companies grow. You should too. How many of these are you now using? Trend # 1. Dramatic Growth in Digital Marketing. More budgets are seeing digital expansions ... a lot of expansions. Digital spending in [...]
Direct Mail Surprise: Gen Z’s Amazing Response
Response rates of direct mail to Gen Z could be a powerful new market for many. Gen Z's were born between 1997 and 2012. They were raised digital from the start, and they understand digital, but what's interesting is they love to respond to direct mail. Caleb was making a [...]
[Copy Tip] Use Preemptive Copy to Ease Their Worries
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect [...]
Testing Corner: How to Stop Losing Sales in the Final Stretch
Testing Corner: How to Stop Losing Sales in the Final Stretch
Are You A Marketer of Health and Nutritional Products?
Are you a marketer of health products? Caleb and Craig will be speaking at Natural Products Expo West on March [...]
7 Under-the-Radar Digital Trends Every Marketer Must Know
Digital Marketing is changing fast. Here are 7 under-the-radar digital trends we use to help companies grow. You should too. [...]
Direct Mail Surprise: Gen Z’s Amazing Response
Response rates of direct mail to Gen Z could be a powerful new market for many. Gen Z's were born [...]