Marketing and Advertising in an Economic Recession and Recovery: Surviving, Growing, and Dominating Your Market
The recovery is underway. What should an advertiser or marketer do in this period of recovery? Obviously, every target audience is different. When you consider 44 million people unemployed and thousands of small businesses having gone bankrupt, the marketplace has changed dramatically. And each state is different. California, New York, [...]
How to Market in a Recession: 3 Webinars to Help Guide You to Survive, Grow, and Dominate Your Market
What should a marketer do during the recovery period? To properly advertise and market, there are certain things you should and should not do based on our years of experience in marketing during the past five recessions. We would like to share these with you, and have created [...]
How a Health Product Sold Millions: The Amazing Magalog That Shocked My Client [Video]
Let me tell you about a new product launch I did that exceeded all expectations … and brought in millions in sales. Marketing health supplements is viciously competitive. Standing out and differentiating one product from another is critical. My client asked me: “How can I best market my supplement? Banner ads, TV, Facebook?” My response shocked him. I answered [...]
Testing Corner: Does Multichannel Marketing Increase Email Response?
So, does multichannel marketing improve email response? My team at CDMG tested a client's email campaign by sending to: Email names only. Email names that also got a direct mail piece, banner ad, and Facebook ads. What were the results of the email campaign? Email #2 had an open rate 26.6% better than [...]
Direct Response Copy Tip of the Week: Words of Doubt Kill Response
It's a common copy blunder. It cripples response. It's deadly to your marketing in a recession. I’m sure you have all come across these words and haven’t even noticed their subconscious effect on you. Just as power words or hot words influence your prospects to make a purchase, words of doubt will discourage prospects from purchasing your product or service. [...]
Marketing and Advertising in an Economic Recession and Recovery: Surviving, Growing, and Dominating Your Market
The recovery is underway. What should an advertiser or marketer do in this period of recovery? Obviously, every target audience [...]
How to Market in a Recession: 3 Webinars to Help Guide You to Survive, Grow, and Dominate Your Market
What should a marketer do during the recovery period? To properly advertise and market, there are certain things you [...]
How a Health Product Sold Millions: The Amazing Magalog That Shocked My Client [Video]
Let me tell you about a new product launch I did that exceeded all expectations … and brought in millions in sales. Marketing health supplements is [...]
Testing Corner: Does Multichannel Marketing Increase Email Response?
So, does multichannel marketing improve email response? My team at CDMG tested a client's email campaign by sending to: Email [...]
Direct Response Copy Tip of the Week: Words of Doubt Kill Response
It's a common copy blunder. It cripples response. It's deadly to your marketing in a recession. I’m sure you have [...]