6 Direct Response Rules for Perfect Personalization
Personalizing direct mail or email can increase your response … especially to your leads and/or clients. Here are 6 rules to live by … #1. Do NOT Over Personalize Your prospects or clients don’t expect or want you to know everything about them. But it’s powerful to use some personal [...]
Reminder: Response Rates Down, Media Costs Up in the Presidential Primaries
March 3 is Super Tuesday, when 14 states, including California, hold presidential primaries. Avoid Facebook, pre-roll, Google, TV, and radio marketing between now and March 3 at 8 p.m. Pacific time. For direct mail, hold everything ready, but only start up again on February 25. Also, avoid the Tax Depression [...]
Marketing to Parents and Grandparents: GeoSafari Captures Big Sales with This Wildly Successful Magalog!
Parents and grandparents are easy to target for marketing and advertising … and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in marketing to this audience … and how we helped them expand their message beyond retailers to [...]
Testing Corner: Long, Copy-Heavy Emails Or HTML Emails?
Short, HTML-designed emails might look nice … but do they get a response? Many companies are afraid to write longer emails because they think it will depress response. The reality is, long, copy-heavy emails usually get better results than short, beautifully designed ones. Here is an example of a typical [...]
Copy Corner: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want it to be dynamic, exciting, alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief engineer made the statement. [...]
6 Direct Response Rules for Perfect Personalization
Personalizing direct mail or email can increase your response … especially to your leads and/or clients. Here are 6 rules [...]
Reminder: Response Rates Down, Media Costs Up in the Presidential Primaries
March 3 is Super Tuesday, when 14 states, including California, hold presidential primaries. Avoid Facebook, pre-roll, Google, TV, and radio [...]
Marketing to Parents and Grandparents: GeoSafari Captures Big Sales with This Wildly Successful Magalog!
Parents and grandparents are easy to target for marketing and advertising … and can generate high response and millions in [...]
Testing Corner: Long, Copy-Heavy Emails Or HTML Emails?
Short, HTML-designed emails might look nice … but do they get a response? Many companies are afraid to write longer [...]
Copy Corner: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want it to be dynamic, exciting, alive. One of the best ways [...]