Testing Corner: What The Right Image Can Do to Dramatically Boost Response Rates
A picture says a thousand words. The right picture grabs your prospects by the eye balls, engages them, and together with great direct response copy, turns them into buyers. Case in point: We tested three different images in Facebook ads for our client World Opportunity Investor. The copy remained identical. [...]
Copy Corner: The Incredible Power of NOW
Everyone knows how powerful “FREE” is … but it’s tricky to use in digital marketing nowadays thanks to spam filters and Facebook or Google rules. But did you know that one of the most highly effective words in the direct marketer’s dictionary today is the word “NOW.” Just that one [...]
Get It Done Before Postages Costs Go Up … Again
First the United States Postal Service (USPS) promised NO price increases for 2020 … then they backtracked. Effective January 26, 2020 you’ll see the following proposed price increases: Product Current Proposed Change Small Flat-Rate Box $7.90 $8.30 +5.1% Medium Flat-Rate Box $14.35 $15.05 +4.9% Large Flat-Rate Box $19.95 $21.10 +5.8% [...]
How an Integrated Email Campaign Can Increase Clickthrough Rates AND Direct Mail Response
Marketing breakthroughs don’t happen as often as they should nowadays … but they do still happen. And when one comes along, you should pounce. The latest marketing breakthrough? Integration. That’s when you send emails to the same people you’ve sent a direct mail campaign to … all as part of [...]
Copy Tip: 3 Copy Secrets to Improve Profitability
Here are three copy secrets to improve profitability: Create a special feeling. Use phrases like “exclusive offer,” “by invitation only” and “limited edition” to give your reader an extra-special feeling. Use intrigue and curiosity. Try using “Do not bend” or “Do not destroy without opening” as an outside envelope teaser [...]
Testing Corner: What The Right Image Can Do to Dramatically Boost Response Rates
A picture says a thousand words. The right picture grabs your prospects by the eye balls, engages them, and together [...]
Copy Corner: The Incredible Power of NOW
Everyone knows how powerful “FREE” is … but it’s tricky to use in digital marketing nowadays thanks to spam filters [...]
Get It Done Before Postages Costs Go Up … Again
First the United States Postal Service (USPS) promised NO price increases for 2020 … then they backtracked. Effective January 26, [...]
How an Integrated Email Campaign Can Increase Clickthrough Rates AND Direct Mail Response
Marketing breakthroughs don’t happen as often as they should nowadays … but they do still happen. And when one comes [...]
Copy Tip: 3 Copy Secrets to Improve Profitability
Here are three copy secrets to improve profitability: Create a special feeling. Use phrases like “exclusive offer,” “by invitation only” [...]