How to Delete Bad Comments
A blog or “comments” section on your website is great for SEO. It’s great for community involvement. It’s great for getting your name out there. But sometimes, comment spamming happens. What is comment spamming? This is when someone posts unsolicited advertisements as comments on your blog or website. They crawl [...]
6 Little-Known Reasons Value Added Marketing Will Boost Your Direct Mail Response Rate
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to not even want to discover what you have to offer. They will not be taking a look at your mailing [...]
New Trends in the Raising Capital Revolution: 9 Infographics for Marketing to Investors
The JOBS Act has opened the door for business owners and entrepreneurs to raise capital directly from investors. This "Raising Capital Revolution" has transformed the way that businesses can get funding....and made it possible for even small businesses to see rapid, supercharged growth. The key is knowing how to reach [...]
Testing Corner: What kind of Facebook ad will get you the lowest cost-per-lead?
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. You might try to guess what will get the best [...]
Copy Tip: Dramatically Boost Response! Overcome Skepticism and Objections with Facts
As soon as you claim your product or service is “the best”… your prospects will want to see the explosion. They are instantly skeptical because everyone claims the same thing. All the competitors – I mean all of them – are saying some variation of “we are _______” (the fastest, [...]
How to Delete Bad Comments
A blog or “comments” section on your website is great for SEO. It’s great for community involvement. It’s great for [...]
6 Little-Known Reasons Value Added Marketing Will Boost Your Direct Mail Response Rate
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that [...]
New Trends in the Raising Capital Revolution: 9 Infographics for Marketing to Investors
The JOBS Act has opened the door for business owners and entrepreneurs to raise capital directly from investors. This "Raising [...]
Testing Corner: What kind of Facebook ad will get you the lowest cost-per-lead?
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I [...]
Copy Tip: Dramatically Boost Response! Overcome Skepticism and Objections with Facts
As soon as you claim your product or service is “the best”… your prospects will want to see the explosion. [...]