Consider testing your direct mail package, email, Facebook banner ad or landing page with a picture of your spokesperson.   Controversial? Yes – for many marketers.   But it’s been proven time and time again that one of the little-known ways to increase response with consumers or business-to-business is to [...]

Seldom do I write or allow a ? mark in the headline or even copy of an ad.   Why?   Because it can be deadly.   It can depress response.   Let me give you an example:   Have you ever dreamed of owning your own business?   A [...]

I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates.   Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both efforts can be done by using advanced direct response [...]

New product launches are never easy. They need to be done right.   Having helped over 300 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch.   Here’s a 7-point checklist based on my success with The Weather Channel.   [...]