Copy Tip: The Most Powerful Word You Can Use in Your Sales Copy (and it’s not “Free” or “You”)
If you want to sell more of your products or services, start using the word “because” in your sales copy – it's the most powerful word you can use. It has surprising selling power when used to tell your prospects why they should buy your product or service. And leaving [...]
Testing Corner: The Power of Current Events
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. Which do you think are the winners? #1 – There are some really bad candidates for President. #2 – Time to sell? #3 – Crash warning signals ahead? Which do [...]
Instagram – Your Social Media “Power Tool” for Expanding Your Prospect Universe, Lifting Response and Boosting Profits
Instagram is more than just a tool for seeing what your friends are up to, or posting beautiful photos. Think of it as a powerful, far-reaching catalog that can reach a wide range of prospects who are likely to respond to your offer. Not only that, but you can post [...]
6 Powerful Strategies for Reducing Your Abandoned Shopping Cart Losses [video]
If you’re ever frustrated by the number of people who abandon your online shopping cart before completing the purchase, then here is good news. You can dramatically increase your likelihood of completing the sale with just a few simple steps: Sale Saver #1: Restate the benefits. Never use a tombstone [...]
23 Equity Crowdfunding Secrets to Raising Capital: The New Marketing Roadmap to Raising Capital from Investors
For the first time in 80 years, business owners can market their investment opportunity directly to investors under the JOBS Act… …creating the opportunity for entrepreneurs like you to raise massive amounts of capital to: Dramatically expand your business Rent new facilities Hire new staff Perform research and development And [...]
Copy Tip: The Most Powerful Word You Can Use in Your Sales Copy (and it’s not “Free” or “You”)
If you want to sell more of your products or services, start using the word “because” in your sales copy [...]
Testing Corner: The Power of Current Events
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. [...]
Instagram – Your Social Media “Power Tool” for Expanding Your Prospect Universe, Lifting Response and Boosting Profits
Instagram is more than just a tool for seeing what your friends are up to, or posting beautiful photos. Think [...]
6 Powerful Strategies for Reducing Your Abandoned Shopping Cart Losses [video]
If you’re ever frustrated by the number of people who abandon your online shopping cart before completing the purchase, then [...]
23 Equity Crowdfunding Secrets to Raising Capital: The New Marketing Roadmap to Raising Capital from Investors
For the first time in 80 years, business owners can market their investment opportunity directly to investors under the JOBS [...]