9 Common Blunders that Can Cripple or Destroy Web Sales
It’s been proven time and again that marketers lose significant leads and sales because the opening copy of their websites or landing pages doesn’t immediately identify what prospects are looking for. Why exactly are prospects at your site? The fact is, depending on what you’re offering, there could be several [...]
Web Response Secret: Landing Page vs. All-In-One Websites [video]
A landing page is one of the most effective, efficient and powerful ways to generate a lead or make a sale. With a product landing page, you’re able to focus your message on your target audience without navigation distractions, using direct response sales copy and graphics. By its very nature, [...]
TheStreet.com – Repositioning an existing product and taking it to a higher level of profitability and growth
TheStreet.com is an investment website – probably one of the largest in the world. Despite their success, they saw existing ad revenue drop when the market dropped. So, they came to my agency for help in increasing revenue and growth. The Challenge We were asked to create a campaign to: [...]
Thanksgiving – are you ready to market effectively?
Last Thanksgiving, more consumers engaged in multiscreen shopping than ever before. This consists of shopping in-store, online and on mobile devices in order to find the best deal. Sales from mobile phones alone accounted for over one-third of all Black Friday sales. When combined with tablet sales, that number reached [...]
Testing Corner: Banner ad response explosion – 187% increase
If you’re like most companies, you should be using banner ads profitably. And you should be testing. Why? Because banner ads offer great ROI when combined with retargeting. Let me show you a test where I increased the banner ad response rate by 187%. In fact, most of my clients [...]
9 Common Blunders that Can Cripple or Destroy Web Sales
It’s been proven time and again that marketers lose significant leads and sales because the opening copy of their websites [...]
Web Response Secret: Landing Page vs. All-In-One Websites [video]
A landing page is one of the most effective, efficient and powerful ways to generate a lead or make a [...]
TheStreet.com – Repositioning an existing product and taking it to a higher level of profitability and growth
TheStreet.com is an investment website – probably one of the largest in the world. Despite their success, they saw existing [...]
Thanksgiving – are you ready to market effectively?
Last Thanksgiving, more consumers engaged in multiscreen shopping than ever before. This consists of shopping in-store, online and on mobile [...]
Testing Corner: Banner ad response explosion – 187% increase
If you’re like most companies, you should be using banner ads profitably. And you should be testing. Why? Because banner [...]