6 Costly and Common Direct Mail Blunders [Part 2]
Last week, I showed you blunders #1-3 of the 6 most common direct mail blunders that marketers make in direct mail. These are the costly mistakes that result in a low response. Knowing these blunders will help you create powerful direct mail pieces with a low cost per lead and [...]
Equity Crowdfunding Book: Pre-Order Your Autographed Copy Today
In my new book 23 Equity Crowdfunding Secrets to Raising Capital I reveal the 23 secrets you absolutely must know for successful JOBS Act marketing. These are the tools and tactics you must know to successfully market your investment opportunity to investors … and get the response and funding you’re [...]
Infographic: Market Segments By Age
There are around 103 million people over the age of 50 in the United States. They include: 28 million in the “silent” generation (73+) 75 million baby boomers (53-73) Here is an infographic showing all five major demographics: “Silents” and “Baby Boomers” are incredibly valuable markets. Don’t ignore these [...]
Shopping Cart Stats [video]
In 2017, the average online shopping cart abandonment rate was 69%. 61% of these shoppers abandon their carts because of extra costs—shipping, taxes, etc. 35% abandon their carts because the website asks them to create an account. 27% of shoppers abandon their carts because the checkout process is too long [...]
6 Costly and Common Direct Mail Blunders, Part 1 [Video]
Whether you use direct mail to generate new prospects, clients or customers, this medium remains one of the most powerful ways to generate a lead or a sale. For both consumer and B2B marketers, it provides a low cost per lead or sale. This is especially the case when you [...]
6 Costly and Common Direct Mail Blunders [Part 2]
Last week, I showed you blunders #1-3 of the 6 most common direct mail blunders that marketers make in direct [...]
Equity Crowdfunding Book: Pre-Order Your Autographed Copy Today
In my new book 23 Equity Crowdfunding Secrets to Raising Capital I reveal the 23 secrets you absolutely must know [...]
Infographic: Market Segments By Age
There are around 103 million people over the age of 50 in the United States. They include: 28 million in [...]
Shopping Cart Stats [video]
In 2017, the average online shopping cart abandonment rate was 69%. 61% of these shoppers abandon their carts because of [...]
6 Costly and Common Direct Mail Blunders, Part 1 [Video]
Whether you use direct mail to generate new prospects, clients or customers, this medium remains one of the most powerful [...]