Copy Tip: The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we are not emotional toddlers, doing everything our urges tell us. But, people buy for primarily emotional [...]
Testing Corner: Little Differences on Your Website Mean Significant Results
The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a bold new concept, to comparing headlines, to very subtle little changes to see how they will affect response. We know of many marketers who routinely use their websites as a [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated campaigns using direct mail and digital elements including email campaigns, banner ads, native ads, Facebook ads, Amazon ads and pre-roll commercials all to the same names are the most common campaigns I’m [...]
10 Great Copy Tips for Online and Offline Marketing!
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have been developed after decades of studying response rates to thousands [...]
Raising Capital? 23 Need-to-Know Marketing Secrets to Equity Crowdfunding
Those who are raising capital under the equity crowdfunding/JOBS Act will want to take a look at my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a must-have guide packed with concise, actionable advice for you to create a powerful equity crowdfunding marketing campaign. These insights are based [...]
Copy Tip: The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we [...]
Testing Corner: Little Differences on Your Website Mean Significant Results
The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated [...]
10 Great Copy Tips for Online and Offline Marketing!
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you [...]
Raising Capital? 23 Need-to-Know Marketing Secrets to Equity Crowdfunding
Those who are raising capital under the equity crowdfunding/JOBS Act will want to take a look at my new book, [...]