5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: Are You Ready for Prime Day? Amazon announces Prime Day will take place between July 8 to July 11th. Chief Marketing Officers: AI Plans for 2025-2026 A New survey from the Boston Consulting Group found that: 71% of CMOs will [...]
Online Visitors: How to Send Them a Direct Mail Follow-up Piece – Direct Mail Retargeting (DMRT) [Infographic]
Supercharge your response and ROI by sending a direct mail piece to anyone visiting your website or landing page. How? With Direct Mail Retargeting (DMRT). One of the great new innovations in integrated multichannel marketing strategies is using direct mail retargeting (DMRT). DMRT allows you to identify the physical mailing [...]
Testing Corner: Email Subject Lines That Boost Response
Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for an investment newsletter client: Subject line A: Tech Revolution Megatrend Dead [...]
Copy Tip: Make Sure Your Intentions Are Clear In Your Copy Immediately
A direct response copy rule is no warm ups! You may tease a reader on the outer envelope of a direct mail piece or headline of your landing page, or your video opening, and email lead. But don’t make your prospect read or listen beyond one or two paragraphs to [...]
5 Powerful D2C Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing Retail
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. And worse, you don’t build a database for future profits. It’s like being in chains, totally dependent on retail decisions. Breaking free is good for the bottom [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: Are You Ready for Prime Day? Amazon announces Prime Day [...]
Online Visitors: How to Send Them a Direct Mail Follow-up Piece – Direct Mail Retargeting (DMRT) [Infographic]
Supercharge your response and ROI by sending a direct mail piece to anyone visiting your website or landing page. How? [...]
Testing Corner: Email Subject Lines That Boost Response
Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will [...]
Copy Tip: Make Sure Your Intentions Are Clear In Your Copy Immediately
A direct response copy rule is no warm ups! You may tease a reader on the outer envelope of a [...]
5 Powerful D2C Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing Retail
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and [...]