Beware: AI “hallucinations” Information is Greater Than You Think
As AI technology spreads across industries, so do the hidden risks. AI errors could have serious consequences. My ad agency uses AI in multiple ways… all with caution. I use AI and Chat GPT for multiple purposes, including research and ideas. However, AI experts and I have discovered that Artificial [...]
“Informed Delivery” Will Make Your Direct Mail Marketing Even More Profitable In Two Powerful Ways
Informed delivery is a critical but little-known way to increase your direct mail response. Informed delivery is where the USPS digitally scans the outside of your mail pieces and emails the image to recipients before they arrive in their mailboxes. That’s right. Your prospect gets a sneak preview of your [...]
Infographic: 18 Advertising and Marketing Strategies for 2025 [A Critical Checklist]
In 2025, expect new trends that will change the way you market your products or services…. creating amazing new opportunities for profits and growth. And reexamine your current strategies and tactics.Here are 18 advertising and marketing strategies/infographics – a virtual checklist – of what you should be testing and perfecting [...]
Testing Corner: Use Specifics in Email Subject Lines for Better Response
Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy, and your email subject lines. Take a look at the following test I ran for an email campaign for [...]
Copy Tip: The “Three-Paragraph Rule”
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting rule states simply that with most sales pieces, you can [...]
Beware: AI “hallucinations” Information is Greater Than You Think
As AI technology spreads across industries, so do the hidden risks. AI errors could have serious consequences. My ad agency [...]
“Informed Delivery” Will Make Your Direct Mail Marketing Even More Profitable In Two Powerful Ways
Informed delivery is a critical but little-known way to increase your direct mail response. Informed delivery is where the USPS [...]
Infographic: 18 Advertising and Marketing Strategies for 2025 [A Critical Checklist]
In 2025, expect new trends that will change the way you market your products or services…. creating amazing new opportunities [...]
Testing Corner: Use Specifics in Email Subject Lines for Better Response
Specific details get a better response. Your prospects want to see proof of your claim – in the form of [...]
Copy Tip: The “Three-Paragraph Rule”
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response [...]