by Craig Huey | Dec 27, 2019 | Advertising & Marketing, Blog, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
These are the top articles of 2019 you had to read. These are the ones that were the most controversial. They got the most comments or forwards. They are 2019 all-stars. You don’t want to miss this! 10. Death of Direct Mail? 9. 7 Critical Insights for Marketing to... ![Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [Video]](https://cdmginc.com/wp-content/uploads/2019/12/shopping-cart.jpg)
by Craig Huey | Dec 12, 2019 | Direct Response Copy Tips
The single most critical component of your campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing and message is, you’ve lost the sale. Did you know that 40% or more of online shoppers... 
by Craig Huey | Dec 12, 2019 | Case Studies
The Morningside Resort community and country club in California wanted to promote its $1 million-plus homes to interested prospects – primarily golfers. It offered many features: A Jack Nicklaus designed golf course, Location in the high-class Palm Springs area, and... 
by Craig Huey | Dec 12, 2019 | Advertising & Marketing
Direct mail art is more challenging than you may at first think. And it’s more impactful that you might think. Many direct mail campaigns have been crippled or destroyed because the artist violated critical rules that have been proven successful. So that your next... ![[Testing Corner] How to Stop Losing Sales in the Final Stretch](https://cdmginc.com/wp-content/uploads/2019/12/Testing-Corner.jpg)
by Craig Huey | Dec 5, 2019 | Test Results
Here’s a test that can help you increase your online orders. In this test, a website was able to recover abandoned shopping carts by using a mechanism that retrieved email addresses. If a potential customer didn’t complete the sale, they got an email follow-up message... 