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Blog2025-03-18T13:51:10-06:00
2401, 2025

How A Multichannel Marketing Campaign Helped A Company Dramatically Expand and Grow [5 Steps To Success And Marketing Profits]

By |January 24, 2025|Magalog, Multichannel Marketing, ROI, Video|

Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an award-winning-multichannel campaign that produced great results. Step #1. The Direct Response Landing Page The foundation of the campaign was [...]

2401, 2025

6 Key Strategies For Chevron’s Winning Campaign

By |January 24, 2025|Advertising & Marketing, Case Studies, Integrated Marketing|

Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When you have thousands of employees, how do you communicate to [...]

201, 2025

How Family Life Conference Shot Attendance Up More Than 800% – 5 Powerful Secrets You Can Use

By |January 2, 2025|Advertising & Marketing, Integrated Marketing, Subscription Marketing|

If your marketing results are flat or declining, here is an important lesson: FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, seminars, online resources and more. Since 1978, more than 60,000 [...]

3112, 2024

Marketing to Parents and Grandparents: Breaking free from the Chains of Retail to Successful B2C (or B2B) – The Right Strategies and Tactics

By |December 31, 2024|Advertising & Marketing, Digital Marketing, Magalog, Product Marketing|

One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents are easy to target for marketing and advertising… and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in [...]

1912, 2024

Testing Corner: Surprising Results When Testing Gender Response

By |December 19, 2024|Advertising & Marketing, Case Studies, Test Results|

Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and copy content of an advertising campaign. Males and females usually respond differently to format, creative approach, color, pictures, offer, benefits and copy. Test: We tested one client’s direct mailing for gender [...]

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