A revolution is going on in the marketplace today. It’s a revolution that’s helping private companies raise capital by marketing directly to the investors. It’s a revolution where companies that want to become public can fast-track to becoming public. And it’s a...
Every direct response piece you write—whether it’s a magalog, direct mail package, email, website, radio ad or TV commercial—must engage the reader in a one-on-one conversation. To perfect this person-to-person feeling in your copy, you need to call in the “bucket...
Tests by MarketingExperiments.com revealed that a powerful headline has a greater effect on your click-through rates than body copy when it comes to pay-per-click (PPC) ads. But the question remained, would that headline work better as a statement or a question?...
Speaking of multichannel marketing, here is an equity crowdfunding video I created highlighting a JOBS Act multichannel campaign. See how to create a powerful integrated campaign. See the 3-minute, 45-second video below. If you would like to create a multichannel...
I’m excited for our clients. Direct mail response has just gotten a super response boost from the new Post Office Informed Delivery. This is the new service where postal customers – potentially every household in America – get a daily email telling them what mail they...
