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Testing Corner: Long, Copy-Heavy Emails Or HTML Emails?

Testing Corner: Long, Copy-Heavy Emails Or HTML Emails?

by Craig Huey | Feb 13, 2020 | Test Results

Short, HTML-designed emails might look nice … but do they get a response? Many companies are afraid to write longer emails because they think it will depress response. The reality is, long, copy-heavy emails usually get better results than short, beautifully designed...
Copy Corner: Energizing Verbs for Maximum Punch!

Copy Corner: Energizing Verbs for Maximum Punch!

by Craig Huey | Feb 13, 2020 | Direct Response Copy Tips

When crafting your direct response copy, you always want it to be dynamic, exciting, alive. One of the best ways to do this is with active, descriptive verbs.  Take a look at the following two sentences. Which do you think brings more vibrancy?   The chief engineer...
How True Religion Jeans Went From Idea to Million Dollar Company

How True Religion Jeans Went From Idea to Million Dollar Company

by Craig Huey | Feb 13, 2020 | Case Studies

In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t your everyday denim. To get that message across,...
The Little-Known Secret to Successfully Launching a New Product

The Little-Known Secret to Successfully Launching a New Product

by Craig Huey | Feb 13, 2020 | Case Studies

Launching a new product online or offline can be fun and profitable … or a heart breaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. That’s how we have...
2020 Super Bowl TV Commercials Special Report: The Ultimate Demonstration of Unaccountable, Irresponsible Advertising

2020 Super Bowl TV Commercials Special Report: The Ultimate Demonstration of Unaccountable, Irresponsible Advertising

by Craig Huey | Feb 7, 2020 | Advertising & Marketing

It is very upsetting to me that these big companies, with their big marketing departments and even bigger advertising budgets, waste so much money each year on frivolous Super Bowl commercials. It’s even more upsetting that the marketing and advertising agencies...
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Recent Posts

  • Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?
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  • New Audio Book – The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now
  • 6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration
  • How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession
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