by DMU | Aug 29, 2018 | Advertising & Marketing
Consider testing your direct mail package, email, Facebook banner ad or landing page with a picture of your spokesperson. Controversial? Yes – for many marketers. But it’s been proven time and time again that one of the little-known ways to increase... by DMU | Aug 22, 2018 | Advertising & Marketing
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have you ever dreamed of owning your own business? A headline like this... by DMU | Aug 22, 2018 | Blog
Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make two big mistakes: They give little or no thought to the offer They don’t think outside-the-box on the offer The offer isn’t... by DMU | Aug 22, 2018 | Advertising & Marketing
I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both efforts can be done... by DMU | Aug 15, 2018 | Advertising & Marketing
New product launches are never easy. They need to be done right. Having helped over 300 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch. Here’s a 7-point checklist based on my success with The... 