by Craig Huey | Jan 17, 2020 | Direct Response Copy Tips
Even great writers don’t necessarily write great copy. More than perfect prose or even perfect grammar, direct response copy will convince a prospect to respond to your offer. Direct response marketing is persuasive word engineering that relies on a set of... 
by Craig Huey | Jan 17, 2020 | Advertising & Marketing
What makes the difference between success or failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? Quite simply, it’s the factor that sets your product... 
by Craig Huey | Jan 17, 2020 | Advertising & Marketing
One of the most powerful new breakthroughs in marketing and advertising is geofencing. This is different from geotargeting. Geofencing is a powerful way to target a specific audience’s mobile IDs like never before. And in the tests that we have been doing, the results... 
by Craig Huey | Jan 13, 2020 | Advertising & Marketing
4,000 to 10,000. That’s how many ads the average American is exposed to daily (according to marketing experts.) Prospects may be a year older … they may be a little wiser … but they are definitely more jaded toward advertising and marketing efforts.... 
by Craig Huey | Dec 27, 2019 | Advertising & Marketing, Blog, Integrated Marketing
These are the videos of 2019 you had to watch. These are the ones that were the most controversial. They got the most comments or forwards. You don’t want to miss this! 10. Avoid These 10 Deal Killers at all Costs [Video] 9. Direct Mail Breakthrough: The Newsalog... 