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Blog2025-03-18T13:51:10-06:00
2901, 2025

E-Commerce Sees Record-Breaking Growth During Cyber Week: 5 Key Takeaways

By |January 29, 2025|Cyber Monday, E-Commerce, Sales, Thanksgiving|

This year’s Cyber Week shattered records…  Instead of flocking to malls, big box stores, or small shops, consumers flocked to online deals in droves, spending billions from Thanksgiving through Cyber Monday.   The future of retail is more digital than ever.  Thanksgiving Day didn't slow Americans down from spending big online, [...]

2901, 2025

Foot Locker Turn Around: Loyalty Program and E-commerce Boosts Sales – 3 Things You Should Know

By |January 29, 2025|E-Commerce, Loyalty Programs, Sales, Successful Marketing Campaigns|

Struggling retail giant Foot Locker is stepping up its game…  From its revamped FLX Rewards program to a cutting-edge e-commerce app, the company is proving that focusing on customer experience pays off  Here are 3 things you should know about how the company is leveraging its resources to navigate a [...]

2901, 2025

Instagram Reels: Best Video Platform

By |January 29, 2025|Digital Marketing, Instagram, Reels, Social Media|

Move over, TikTok… Instagram Reels holds strong potential for marketers.  Instagram Reels are designed to compete with TikTok’s videos but offer longer content that stays in creators’ feeds. Although it demands more effort and time to produce than Instagram Stories, which are short videos (15 seconds or less) that vanish [...]

2401, 2025

Testing Corner: Surprising Results for Direct Mail Envelope Tease Copy Test

By |January 24, 2025|Advertising & Marketing, Direct Mail, Testing Corner|

The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened…then your direct mail piece or traditional direct mail sales letter never gets read…and never makes a sale. It’s critical to create “envelope tease copy” that will get your envelope opened. Here are [...]

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