by Craig Huey | Jan 23, 2020 | Case Studies
SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, we showed... 
by Craig Huey | Jan 23, 2020 | Case Studies
My staff and I are now winners of 91 awards! We are really proud of the latest one, which recognized the effectiveness of one or most recent campaigns that produced 30% response rates. The Summit International Award judges recognized that this campaign was truly... 
by Craig Huey | Jan 23, 2020 | Advertising & Marketing
Every marketer will be impacted by this year’s presidential election, whether you want to be or not. Whether you’re actually involved in political direct marketing or not, you need to be aware of these facts. If you’re using direct mail in any of the states when... 
by Craig Huey | Jan 23, 2020 | digital marketing
Facebook (and Google) have no intention of making it easy for anyone selling a product or a service to do so on their platform. There are rules and guidelines, and they’re enforced with an iron fist. The digital marketing landscape as a whole is becoming more and more... ![[Case Study] How to Generate Leads From the Toughest Prospects](https://cdmginc.com/wp-content/uploads/2020/01/Case-Study.jpg)
by Craig Huey | Jan 23, 2020 | Case Studies
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. The problem was (and remains), these guys are extremely busy, hard-to-reach, and inundated with promotional materials. And they’re the... 