Hillary’s list rental strategy
For my clients, I generate list rental income from their postal or email list. It’s a cash cow … and the list owner always approves of the one-time rental of their list. But Hillary Clinton has done a unique twist on making list money. More than $2 million [...]
Direct Mail Secret [Video Brief]
I’ve mailed over 12 million direct mail pieces so far this year for clients. For each campaign, I test important variables to see what works best – what can increase response. But there is one thing I’ve tested so many times with the same results, I don’t need [...]
Magalog or Newsalog or Envelope Mailing…Which Format Will Produce the Highest Return?
Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t tried it at all – it has undergone a massive shift, increasing response rates, and producing leads and sales far better than 10 years ago. Why? Largely because of advanced [...]
Trump: Time to Privatize the Post Office?
The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… It’s headed towards a $65 billion taxpayer bailout… And, typical of any bureaucracy, it’s resistant to any sort of change or positive progress… Now, President Trump is taking action against [...]
Marketing and Advertising to Investors and the Wealthy
I just finished a guide book to marketing to the investors and the wealthy. The book is aimed at equity crowdfunding, but the content is for all marketers. Besides explaining crowdfunding/the JOBS Act, the book gives a concise action plan for: Integrated/Multichannel marketing (Chapter 5) Custom Lists: The Power of [...]
Hillary’s list rental strategy
For my clients, I generate list rental income from their postal or email list. It’s a cash cow … and [...]
Direct Mail Secret [Video Brief]
I’ve mailed over 12 million direct mail pieces so far this year for clients. For each campaign, I test [...]
Magalog or Newsalog or Envelope Mailing…Which Format Will Produce the Highest Return?
Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t [...]
Trump: Time to Privatize the Post Office?
The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… [...]
Marketing and Advertising to Investors and the Wealthy
I just finished a guide book to marketing to the investors and the wealthy. The book is aimed at equity [...]