Response Rate Skyrockets, Thanks to Retromarketing
Sometimes what’s old is new. Now, an innovative new format called retromarketing is helping our clients to generate new leads and powerfully increase response. The Challenge One client came to us, looking for a new mailing format. They had tried almost all traditional mailing formats on their profitable marketing [...]
A $350 Million Buyout, Thanks to This Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at a conference in Las Vegas. He [...]
The Guaranteed Way For You to Sell More of Your Product or Service
Here’s a guaranteed way for you to sell more of your products or services and make a lot more money… Stress benefits instead of features every time you write advertising copy – online or offline. Your prospects will want to buy from you when you tell them what your product [...]
Copy Tip: Your Headline Must Contain a Benefit to Increase Response
The use of benefits should not be reserved just for body copy and bullets. Start your ad, brochure, webpage, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline. After all, your marketing materials aren’t aimed at everybody who sees [...]
Testing Corner: Little-Known Secrets to Increasing Your Response
It is truly amazing how a slight difference can have an impact on your response. By testing just one aspect of the layout, such as the picture, font size, color or placement of graphics, you can gain valuable data as to what produces the highest response...and make changes to increase [...]
Response Rate Skyrockets, Thanks to Retromarketing
Sometimes what’s old is new. Now, an innovative new format called retromarketing is helping our clients to generate new leads [...]
A $350 Million Buyout, Thanks to This Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over [...]
The Guaranteed Way For You to Sell More of Your Product or Service
Here’s a guaranteed way for you to sell more of your products or services and make a lot more money… [...]
Copy Tip: Your Headline Must Contain a Benefit to Increase Response
The use of benefits should not be reserved just for body copy and bullets. Start your ad, brochure, webpage, email [...]
Testing Corner: Little-Known Secrets to Increasing Your Response
It is truly amazing how a slight difference can have an impact on your response. By testing just one aspect [...]