Direct Mail Secret or Heresy? [video]
One of the little-known secrets of successful, profitable direct mail strategies is something that would make many executives of corporations, or traditional graphic artists, cringe: copy on the back of the envelope. That’s right, we have seen copy on the back of the envelope increase response by as much as [...]
The SEO Survival Checklist
This is your SEO survival checklist...what you absolutely must know for search engine optimization. Make sure all your websites and landing pages have the following for SEO: 1. SEO keywords… These are the words and phrases that help people find your page through an organic search. Your keywords should be [...]
Landing page: Surprising secret to boost response!
Getting a prospect to the landing page is only half the battle. Do not neglect your landing page. If you want to maximize your profits and increase your conversion rate, then you absolutely must get your landing page right. As you well know, getting a prospect to your landing page [...]
19 Surprising Facts About Writing Long Copy [video]
It may seem counterintuitive, but when it comes to copy, more is better. Long copy almost always out-pulls short copy in terms of response. Short, cute copy may look good on an ad….but it won’t immediately win you leads or customers. Here are 19 surprising facts about copy length—and how [...]
7 Benefits to Multichannel, Integrated Marketing [video]
In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that one type of marketing approach is by far the most effective: multichannel, integrated marketing. A multichannel, integrated approach doesn’t just rely on one channel to drive prospects to your landing [...]
Direct Mail Secret or Heresy? [video]
One of the little-known secrets of successful, profitable direct mail strategies is something that would make many executives of corporations, [...]
The SEO Survival Checklist
This is your SEO survival checklist...what you absolutely must know for search engine optimization. Make sure all your websites and [...]
Landing page: Surprising secret to boost response!
Getting a prospect to the landing page is only half the battle. Do not neglect your landing page. If you [...]
19 Surprising Facts About Writing Long Copy [video]
It may seem counterintuitive, but when it comes to copy, more is better. Long copy almost always out-pulls short copy [...]
7 Benefits to Multichannel, Integrated Marketing [video]
In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that [...]