I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates.   Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both efforts can be done by using advanced direct response [...]

New product launches are never easy. They need to be done right.   Having helped over 300 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch.   Here’s a 7-point checklist based on my success with The Weather Channel.   [...]

For my clients, I generate list rental income from their postal or email list. It’s a cash cow … and the list owner always approves of the one-time rental of their list.   But Hillary Clinton has done a unique twist on making list money.   More than $2 million [...]

I’ve mailed over 12 million direct mail pieces so far this year for clients.   For each campaign, I test important variables to see what works best – what can increase response.   But there is one thing I’ve tested so many times with the same results, I don’t need [...]