3 Must-Know, Transformational Reasons Direct Mail is Working So Well in an Online World [video]
Direct mail is still one of the best ways to market your product or service...even in an online world. Here are three must-know, transformational reasons direct mail still works. Transformation Reason #1: Transactional data modeling When used with direct mail, this is one of the most targeted and effective [...]
Copy Tip: How to destroy customer trust with one simple mistake
Make sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and the other person hears something completely different. While situations like this may lead to some funny TV sitcom plots, it’s completely disastrous if it happens in your advertising campaign. Sometimes, [...]
Testing Corner: A shopping cart icon test?
Harry and David’s site header—which format substantially increased product sales? This test was conducted during Harry and David’s busiest time of year: December - right in the middle of the Christmas season. Their site headers, with a search box and cart icon, were part of a much larger, multi-variable test [...]
How YETI Uses Database Marketing to Drive Up Sales
Most companies overlook the importance of building a database for marketing. Instead of building a valuable database of prospects, leads and customers – their most likely buyers – they market to a general audience, hoping they might purchase their product. And they usually don’t get the response they hoped for. [...]
Direct Mail Success: How ZACKS Avoided Costly Blunders in Generating Leads and Sales
Direct mail can produce your highest response at lowest cost per lead or sales. And direct mail is also among the costliest media sources. So, what can you do to reduce your risk and make sure you have a success? Let me give you examples from Zacks Money Management. Zacks [...]
3 Must-Know, Transformational Reasons Direct Mail is Working So Well in an Online World [video]
Direct mail is still one of the best ways to market your product or service...even in an online world. Here [...]
Copy Tip: How to destroy customer trust with one simple mistake
Make sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and [...]
Testing Corner: A shopping cart icon test?
Harry and David’s site header—which format substantially increased product sales? This test was conducted during Harry and David’s busiest time [...]
How YETI Uses Database Marketing to Drive Up Sales
Most companies overlook the importance of building a database for marketing. Instead of building a valuable database of prospects, leads [...]
Direct Mail Success: How ZACKS Avoided Costly Blunders in Generating Leads and Sales
Direct mail can produce your highest response at lowest cost per lead or sales. And direct mail is also among [...]