Three Copy Formulas to Help Your Sales Soar
When I write or critique a marketing campaign, I find it helpful to follow tested and proven copy formulas to create a winning campaign. You should check your copy now and see if they match any of these response-boosting guidelines. Let’s take a look at just three useful copywriting [...]
10 Powerful Steps to Relationship Marketing to Dramatically Increase Your Sales and Profits
Marketing is all about building relationships. Whether it’s to your database, or to prospects, building a relationship is necessary for success. The starting point of building a relationship is to look at the individual prospect, not to a group of people. Marketing is all about marketing to the individual, not [...]
How to Use Deadlines to Dramatically Increase Your Response
In order to encourage people to respond and not procrastinate, a deadline can be tremendously impactful in increasing response. Whether you’re using direct mail, TV, video, a landing page, Amazon, banner ads or Facebook, deadlines can be extremely powerful in supercharging your response. Whenever I critique a campaign, I look [...]
Copy Tip: The Red Dawn Principle (RDP)
In writing great persuasive copy that generates a response, you’ll want to use what I call the “Red Dawn Principle” (RDP). You see, one of my favorite movies is Red Dawn. Not a lot of heavy dialogue, but it creates attention and holds the audience. So does Person of Interest [...]
Testing Corner: Which Facebook Teaser Copy and Headline Worked Best?
Facebook ads are a cost-effective way to get an incredible response. I test hundreds of ads a month for my clients, discovering what works and what doesn't. But you have to create the right copy…something that will grab the attention of prospects who are quickly scrolling through their feeds. Facebook [...]
Three Copy Formulas to Help Your Sales Soar
When I write or critique a marketing campaign, I find it helpful to follow tested and proven copy formulas to [...]
10 Powerful Steps to Relationship Marketing to Dramatically Increase Your Sales and Profits
Marketing is all about building relationships. Whether it’s to your database, or to prospects, building a relationship is necessary for [...]
How to Use Deadlines to Dramatically Increase Your Response
In order to encourage people to respond and not procrastinate, a deadline can be tremendously impactful in increasing response. Whether [...]
Copy Tip: The Red Dawn Principle (RDP)
In writing great persuasive copy that generates a response, you’ll want to use what I call the “Red Dawn Principle” [...]
Testing Corner: Which Facebook Teaser Copy and Headline Worked Best?
Facebook ads are a cost-effective way to get an incredible response. I test hundreds of ads a month for my [...]