Copy Tip: 3 Secrets to a Money-Making Headline
Effective headlines are key to a high response rate. But do you know how to write them? Here are 3 guidelines to keep in mind for powerful direct response copy. 1. Be direct. Convey a clear benefit so that you answer the first two questions that run through [...]
Testing Corner: Do Floaters Really Work?
At first, it looks like a pop-up, but it’s not. The floater is true to its name—it’s a separate document floating on top of a web page. (It’s also sometimes called a pop-over.) The look can be achieved right in your HTML code—and it can’t be blocked or banned like [...]
3 Little-Known Secrets to Powerful Success with Direct Mail, Online Ads, Landing Pages, and More
Many marketers underestimate the power of the opening. Direct mail, email, landing pages, Facebook ads and more all have three critical direct response rules you should follow at the start of your presentation. For any direct mail campaign, the way that you begin your sales letter is critical. The same [...]
Amazon: Ad Revenue Booms
Amazon is the world’s largest online retailer but it’s not typically known as a digital advertising company. However, it’s estimated that Amazon’s ad revenues will total $1.65 billion this year—less than Google or Facebook, but still placing it #5 on the list of greatest digital revenue sources in the US. [...]
Headlines: The More You Tell, the More You Sell
Longer headlines get more response than shorter headlines. The more words and more characters done right means more clickthroughs for your online ads. This direct response rate has just been verified by a recent study of short vs. long headlines. Headlines that were between 90 and 99 characters received a [...]
Copy Tip: 3 Secrets to a Money-Making Headline
Effective headlines are key to a high response rate. But do you know how to write them? Here are 3 [...]
Testing Corner: Do Floaters Really Work?
At first, it looks like a pop-up, but it’s not. The floater is true to its name—it’s a separate document [...]
3 Little-Known Secrets to Powerful Success with Direct Mail, Online Ads, Landing Pages, and More
Many marketers underestimate the power of the opening. Direct mail, email, landing pages, Facebook ads and more all have three [...]
Amazon: Ad Revenue Booms
Amazon is the world’s largest online retailer but it’s not typically known as a digital advertising company. However, it’s estimated [...]
Headlines: The More You Tell, the More You Sell
Longer headlines get more response than shorter headlines. The more words and more characters done right means more clickthroughs for [...]