Amazon, Toys "R" Us, and The Death of Retail [video]
Is retail dead? No. But it is dramatically changing. The increase of e-commerce, a shift in consumer preference towards eating out over shopping, and years of overbuilding have combined to create a difficult environment for traditional retail to thrive. With major retail stores like Toys-R-Us going out of business and [...]
The Future of Marketing
Last week, I attended the annual DMA conference in New Orleans, where I connected with leaders in direct marketing from all across the country and many readers of DMU. One powerful takeaway from the conference was further insight on the future of data-driven marketing. The CEO of DMA, Tom Benton, [...]
Plain Text Emails Outperform HTML Emails
Plain text emails yield 17% more clickthroughs than HTML. We knew this. But it’s great to have it reaffirmed. Both plain text and HTML have the same open rates, but when a subscriber is focused on a single-link text based email instead of a more visually stimulating HTML email, he [...]
Marketing to Seniors: 38 Special Advertising Insights
The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to a mature market, too many marketers underperform, because they violate some key direct response rules and use image advertising. I’ve tested over 20,000 variables [...]
Direct Response TV Boom Ahead
I love direct response TV. And so do hundreds of direct response marketers. Direct response television is still one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. [...]
Amazon, Toys "R" Us, and The Death of Retail [video]
Is retail dead? No. But it is dramatically changing. The increase of e-commerce, a shift in consumer preference towards eating [...]
The Future of Marketing
Last week, I attended the annual DMA conference in New Orleans, where I connected with leaders in direct marketing from [...]
Plain Text Emails Outperform HTML Emails
Plain text emails yield 17% more clickthroughs than HTML. We knew this. But it’s great to have it reaffirmed. Both [...]
Marketing to Seniors: 38 Special Advertising Insights
The mature or senior market, which I define as people over the age of 50, is an enormous group with [...]
Direct Response TV Boom Ahead
I love direct response TV. And so do hundreds of direct response marketers. Direct response television is still one [...]