Salutations Are a Powerful Way to Boost Response
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Friend.” Instead, personalize your opening. For example, “Dear Software Engineer,” “Dear Art Collector,” “Dear Tennis Nut,” “Dear Executive” or “Dear World Traveler” can help you zero [...]
My Talk on Equity Crowdfunding and Multichannel Integrated Marketing at FreedomFest
At FreedomFest, business owners, venture capitalists, and marketing directors from all over the world heard Caleb and myself talking about the new breakthrough innovations in advertising and marketing. If you want to stay one step ahead of what’s happening in the marketing world, I encourage you to get my new [...]
Premiums Boost Response for Direct Mail, Email, TV, Radio, Facebook, Pre-Rolls, Native Ads-Really Everything.
Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but often-overlooked tactic will increase your response. When choosing your premium, keep in mind that test after test has shown that the very best premiums are usually those that are editorial, [...]
Market Survival Guide: 6 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted money…and worse. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events and terrorism, distract prospects’ attention from lead generation or buying, and destroy digital, TV, radio and direct mail campaigns. Nearly every area [...]
Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added to your copy can add a supercharged boost to your response rates. The mere addition of that one little three-letter word can convey a subtle immediacy to your copy. Take [...]
Salutations Are a Powerful Way to Boost Response
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, [...]
My Talk on Equity Crowdfunding and Multichannel Integrated Marketing at FreedomFest
At FreedomFest, business owners, venture capitalists, and marketing directors from all over the world heard Caleb and myself talking about [...]
Premiums Boost Response for Direct Mail, Email, TV, Radio, Facebook, Pre-Rolls, Native Ads-Really Everything.
Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but [...]
Market Survival Guide: 6 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted money…and worse. You see, over the last 40 years, I’ve [...]
Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added [...]