Special Publisher Alert
Recently, I was excited to introduce you to RCS texting revolution. You can see the article here. It’s titled “Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing.” Click HERE. One of the key benefits I should have stressed, beyond the huge improvement in RCS lead generation [...]
Testing Corner: Graphics-Driven vs. Copy-Driven Magalog Cover
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing only one variable (such as headlines, price, offer or format), you can see what makes a difference, and what does not. This information will lead [...]
Copy Tip: Little-Known Copy Formula to Boost Your Response [VIDEO]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients…making sure they followed…and did not violate…. specific direct response copy formulas. Direct response copy is a time-tested, proven approach to writing copy that compels your prospects to action. More than any other writing [...]
Rebranding Skyrockets 5,000 New Paid Subscribers/Members in Less Than 6 Months: How One Mature Product Was Able to Dramatically Turn Around Its Profitability
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your core audience has already made assumptions about the product, they [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the following: [...]
Special Publisher Alert
Recently, I was excited to introduce you to RCS texting revolution. You can see the article here. It’s titled “Unlock [...]
Testing Corner: Graphics-Driven vs. Copy-Driven Magalog Cover
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information [...]
Copy Tip: Little-Known Copy Formula to Boost Your Response [VIDEO]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients…making sure they followed…and [...]
Rebranding Skyrockets 5,000 New Paid Subscribers/Members in Less Than 6 Months: How One Mature Product Was Able to Dramatically Turn Around Its Profitability
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from [...]