Attention Alternative Health Marketers! Must-see Webinar Just For You
On Thursday, October 5th, Caleb and I will have a special webinar for alternative health presidents and marketing directors. It’s called “18 Amazing New Trends for Alternative Health Marketers.” It’s at 11:00 AM PST and you can register here. It’s free. You’ll discover: 4 surprising ways to break the chains [...]
7 Proven Secrets to Getting Your Mail Delivered
Imagine driving down the freeway and seeing a pile of boxes sitting on the shoulder. You pull off and discover the boxes are filled with your mailing…when you thought had gone to the post office weeks before. Or how about finding out that only half of your 500,000 piece mailing [...]
Powerful Online Strategy to Dramatically Supercharge Your Response
To dramatically increase your leads and sales one of the powerful techniques we use for clients is called a “custom list.” What is a “custom list”? A custom list targets a very specific audience of prospects and/or customers that are far more likely to respond to your advertising [...]
5 Outer Envelope Little-Known Direct Mail Techniques Guaranteed to Get Your Message Opened and Read
Let me tell you what your ad agency doesn’t know….how to maximize the opening of an envelope. There are 5 outer envelope “rules” you should follow to overcome your direct mail piece’s first and often toughest marketing obstacle: making sure that your outer envelope supports and accentuates your message rather [...]
Copy Tip: The Power of Affirmation
Most people who say they want advice, help or your product…really don’t. Deep down, they want affirmation. They want you to say, “What you’ve done is brilliant!” “What you are going to do is wonderful.” “What you’re buying is such a great decision.” The last thing they want is copy [...]
Attention Alternative Health Marketers! Must-see Webinar Just For You
On Thursday, October 5th, Caleb and I will have a special webinar for alternative health presidents and marketing directors. It’s [...]
7 Proven Secrets to Getting Your Mail Delivered
Imagine driving down the freeway and seeing a pile of boxes sitting on the shoulder. You pull off and discover [...]
Powerful Online Strategy to Dramatically Supercharge Your Response
To dramatically increase your leads and sales one of the powerful techniques we use for clients is called a “custom [...]
5 Outer Envelope Little-Known Direct Mail Techniques Guaranteed to Get Your Message Opened and Read
Let me tell you what your ad agency doesn’t know….how to maximize the opening of an envelope. There are [...]
Copy Tip: The Power of Affirmation
Most people who say they want advice, help or your product…really don’t. Deep down, they want affirmation. They want you [...]