Testing Corner: Specifics Drive Up Readership
Recently, a daily email newsletter for active private investors ran the following two identical headlines as an A/B split to its 500,000 subscribers: Headline #1: Hurricane Impact on Oil Markets Headline #2: How Natural Disasters Impact Oil Future’s Prices Although the body text was identical in both cases, [...]
Attention Alternative Health Marketers: 18 Amazing New Trends
If you’re an alternative health marketer… And you want to break free from depending on retail distribution… Join us on Thursday, October 5th at 11:00 a.m. (PST) to watch a free, no-obligation webinar “18 Amazing New Trends for Alternative Health Marketers.” In just 60 minutes, you’ll discover secrets and tactics [...]
7 Urgent Marketing Strategies Update for the Hurricane Devastation
The worst of Hurricanes Irma and Harvey are now over, but major marketing disruptions continue. We issued a Special Alert about what to do when Hurricane Harvey hit the Southwest. Now our prayers … and marketing strategy recommendations … extend to Florida and states up north such as Georgia. Every [...]
7 Critical and Overlooked Techniques to Boost Your Response
Here are some tried-and-tested direct response copy techniques that I require of my copywriters to use in almost every marketing campaign. Check the copy in your latest direct mail piece, landing page, ad or email against this list to make sure your copy is making your marketing work as hard [...]
Turn Your Customer Prospect and Inactive List Into a Money Machine
If you’re not selectively renting your postal and email lists, you’re potentially missing out on thousands of additional dollars in list rental income. For example, I wrote one list owner a check for over $200,000 in the last 12 months. My list management company, InfoMat, more than quadrupled one client’s [...]
Testing Corner: Specifics Drive Up Readership
Recently, a daily email newsletter for active private investors ran the following two identical headlines as an A/B split to [...]
Attention Alternative Health Marketers: 18 Amazing New Trends
If you’re an alternative health marketer… And you want to break free from depending on retail distribution… Join us on [...]
7 Urgent Marketing Strategies Update for the Hurricane Devastation
The worst of Hurricanes Irma and Harvey are now over, but major marketing disruptions continue. We issued a Special Alert [...]
7 Critical and Overlooked Techniques to Boost Your Response
Here are some tried-and-tested direct response copy techniques that I require of my copywriters to use in almost every marketing [...]
Turn Your Customer Prospect and Inactive List Into a Money Machine
If you’re not selectively renting your postal and email lists, you’re potentially missing out on thousands of additional dollars in [...]