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Blog2025-03-18T13:51:10-06:00
1807, 2017

Shocker: 26 Money Marketing Trends Most Company Presidents and Marketers Aren’t Using … or Using Poorly [Video]

By |July 18, 2017|Advertising & Marketing, Facebook/Social Media, Integrated Marketing, New Strategies and Tactics|

If you missed my recent live webinar on “26 New Trends for Marketing Products and Services,” you missed some great money-making tips … and some blunders being made. But don’t worry. I have the video right here for you to watch. Why should you watch it? Because marketing trends can [...]

1007, 2017

Reversing Declining Sales: How the Hollywood Reporter Repositioned for Greater Market Domination

By |July 10, 2017|Advertising & Marketing, Integrated Marketing|

What do you do when your sales decline because of increased competition? That is the marketing challenge many companies face, including the Hollywood Reporter. The Hollywood Reporter is an institution. Anyone in the film and TV industry reads the Hollywood Reporter. Here is how I handled the challenge with my team [...]

1007, 2017

Testing Corner: Which Web Layout Earned a 20% Sales Boost?

By |July 10, 2017|Advertising & Marketing, Website/Landing Page Strategies and Tactics|

Here’s a landing page tip that should help you land more prospects. A marketer should develop several versions of your landing page and then test them to see which works better, whether you are measuring in site traffic, sales or leads. Let’s check out this test example for ColonialCandle.com website. [...]

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