Amazon Prime Day – Beyond Impressive
Amazon sure knows how to make a sale. On July 10, it staged its Prime Day 2017, a one-day only global shopping event exclusively for its Prime members. They must have liked the deals because it was a huge win for Amazon. The company saw its biggest sale day ever [...]
Dramatic and Shocking: 21 New Trends in Marketing Impacting Your Bottom Line
Marketing trends can cost you big time. Or they can make you lots of money. Marketing is changing fast. And it’s changing for the better. The changes occurring for marketers on Facebook and other areas are huge. Even the changes with old media like direct mail are dramatic. Keeping up [...]
Reversing Declining Sales: How the Hollywood Reporter Repositioned for Greater Market Domination
What do you do when your sales decline because of increased competition? That is the marketing challenge many companies face, including the Hollywood Reporter. The Hollywood Reporter is an institution. Anyone in the film and TV industry reads the Hollywood Reporter. Here is how I handled the challenge with my team [...]
Testing Corner: Which Web Layout Earned a 20% Sales Boost?
Here’s a landing page tip that should help you land more prospects. A marketer should develop several versions of your landing page and then test them to see which works better, whether you are measuring in site traffic, sales or leads. Let’s check out this test example for ColonialCandle.com website. [...]
Copy Tip: The EBC Principle: 3 Ingredients to Make Your Copy Dazzle
In the eyes of your best prospects, you can’t afford to be boring. Dull copy doesn’t grab anyone. Drab copy doesn’t add anything to your marketing. This is where the EBC Principle comes in. To get that sale or lead, you need to write with: Enthusiasm Believability Conviction You need [...]
Amazon Prime Day – Beyond Impressive
Amazon sure knows how to make a sale. On July 10, it staged its Prime Day 2017, a one-day only [...]
Dramatic and Shocking: 21 New Trends in Marketing Impacting Your Bottom Line
Marketing trends can cost you big time. Or they can make you lots of money. Marketing is changing fast. And [...]
Reversing Declining Sales: How the Hollywood Reporter Repositioned for Greater Market Domination
What do you do when your sales decline because of increased competition? That is the marketing challenge many companies face, [...]
Testing Corner: Which Web Layout Earned a 20% Sales Boost?
Here’s a landing page tip that should help you land more prospects. A marketer should develop several versions of your [...]
Copy Tip: The EBC Principle: 3 Ingredients to Make Your Copy Dazzle
In the eyes of your best prospects, you can’t afford to be boring. Dull copy doesn’t grab anyone. Drab copy [...]