Copy Tip of the Week: Information, Not Hype, Can Lead to a Better Response
Online and Offline direct response copy must be relevant Here are several things to think about when creating your direct response copy: Your prospects aren’t looking for hype … they are looking for answers to the problems that keep them up at night. What are their biggest frustrations, headaches, obstacles? [...]
Testing Corner: Long Subject Lines
In direct marketing, it’s wise to avoid long subject lines. But sometimes they work! Check out this test below. Subject lines can be too long ... or can they? Which of these two subject lines got the best response? How many stock picks made 22.92% when the S [...]
How to Create Winning Landing Pages (Video)
Are your prospects signing up for your mailings and lining up to buy? Or do they lose interest before you can make the first pitch? The problem might be your landing page. Don’t direct your prospects to a corporate website. You need to send them to a landing page, which [...]
CDMG Case Study: Midwest Center for Stress and Anxiety
Are you struggling to turn leads into sales? The Midwest Center for Stress and Anxiety faced this roadblock to their sales. They had leads, but they were only requesting more free material. The Midwest Center wanted them to become paying customers. Check out this case study, and see what my CDMG [...]
7 Surprising Advertising and Political Lessons from Super Bowl 2017 [Video]
About 111 million people watched SuperBowl 51. There was a lot of drama from a memorable game … a suspenseful half-time … and ads that produced controversy. Advertisers paid around $5 million for a 30-second spot. Was it worth it? None of the commercials justified the cost. If you judge [...]
Copy Tip of the Week: Information, Not Hype, Can Lead to a Better Response
Online and Offline direct response copy must be relevant Here are several things to think about when creating your direct [...]
Testing Corner: Long Subject Lines
In direct marketing, it’s wise to avoid long subject lines. But sometimes they work! Check out this test below. [...]
How to Create Winning Landing Pages (Video)
Are your prospects signing up for your mailings and lining up to buy? Or do they lose interest before you [...]
CDMG Case Study: Midwest Center for Stress and Anxiety
Are you struggling to turn leads into sales? The Midwest Center for Stress and Anxiety faced this roadblock to their sales. [...]
7 Surprising Advertising and Political Lessons from Super Bowl 2017 [Video]
About 111 million people watched SuperBowl 51. There was a lot of drama from a memorable game … a suspenseful [...]