5 Powerful Reasons Why Infomercials Can Skyrocket Your Sales
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. Over ten years, I have done over 300 TV commercials and videos, including thirteen infomercials (See [...]
Direct Marketing Copy Tip of the Week: Short Copy Kills Response
It seems counter-intuitive, but it's true! Avoid short copy. It kills response! That’s right! Long copy usually produces better responses. But I do believe something in the copy must be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail letter, email, [...]
Testing Corner: Teasers That Make a Difference
The Test: This week, let’s look at two pay-per-click ad headlines from the book 46 Ways to Raise Prices. Headline A read: “The easiest price increases you’ll ever make or your money back.” Headline B read: “The secrets of making customers happy to pay more.” Before you read on … [...]
Want 20-30% Increase in Response? Try Newsalogs [Video]
Think something new will help your direct marketing campaign? How about trying something retro? Do you think that newsprint is dead? Newspapers may be in decline, but in direct marketing, they are making more than a comeback! Try this new tool. It feels like a newspaper, and it looks like [...]
Case Study of the Week: SunChlorella—From Start-up to Multi-Million Dollar Company
A Japanese health supplement company wanted to break into the American market. But nutrition supplements are a huge business, and an incredibly competitive industry. The product was able to make it into a few stores, but the sales were bad. The company’s owner, George Higashida, reached out to CDMG for [...]
5 Powerful Reasons Why Infomercials Can Skyrocket Your Sales
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them [...]
Direct Marketing Copy Tip of the Week: Short Copy Kills Response
It seems counter-intuitive, but it's true! Avoid short copy. It kills response! That’s right! Long copy usually produces better responses. [...]
Testing Corner: Teasers That Make a Difference
The Test: This week, let’s look at two pay-per-click ad headlines from the book 46 Ways to Raise Prices. Headline [...]
Want 20-30% Increase in Response? Try Newsalogs [Video]
Think something new will help your direct marketing campaign? How about trying something retro? Do you think that newsprint is [...]
Case Study of the Week: SunChlorella—From Start-up to Multi-Million Dollar Company
A Japanese health supplement company wanted to break into the American market. But nutrition supplements are a huge business, and [...]