Social Proof [Update]
Women as consumers (Credit: GlutenFreeBlog) As readers know, I love personal reviews to help increase response. He are some new stats that verify why it’s important: 86% of women consumers tap members of their social media network for their opinions, advice, and recommendations. 86% of women use [...]
The World’s Biggest Shopping Day of the Year is …?
It’s not Black Friday, despite the general wisdom. It’s actually “Single’s Day”, which takes place on November 11. Never heard of it? Single’s Day started out as an anti-Valentine’s Day of sorts in China during the 1990’s. Single's Day Sale Sign from China In a 24-hour period, the [...]
Turn Around: Supercharging Your Leads and Sales (Two Powerful Marketing Examples)
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. And that’s what happened when I talked to Surf Control. Surf Control is a global provider of corporate security software. The marketing goal [...]
Web Strategy: 8 Easy Ways to Optimize Your Site for Christmas Sales
There are only 30 days between Thanksgiving and Christmas this year. Your small window is rapidly closing. There’s no time for a complete redesign of your website. But there are a few quick adjustments you can make to rev up your online sales potential. Here are 8 of them to accomplish [...]
“Hard-to-Reach” Prospects: How to Double Your Response [Video]
Small, niche, skeptical audiences? How do you successfully market to them? Let’s take a look at one example my team and I worked on: an industry award-winning campaign. Giltspur is a leading designer of high-end custom trade show exhibits, and had a fantastic new product, GilCor®. Because GilCor® is a [...]
Social Proof [Update]
Women as consumers (Credit: GlutenFreeBlog) As readers know, I love personal reviews to help increase response. He [...]
The World’s Biggest Shopping Day of the Year is …?
It’s not Black Friday, despite the general wisdom. It’s actually “Single’s Day”, which takes place on November 11. Never heard [...]
Turn Around: Supercharging Your Leads and Sales (Two Powerful Marketing Examples)
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up [...]
Web Strategy: 8 Easy Ways to Optimize Your Site for Christmas Sales
There are only 30 days between Thanksgiving and Christmas this year. Your small window is rapidly closing. There’s no time [...]
“Hard-to-Reach” Prospects: How to Double Your Response [Video]
Small, niche, skeptical audiences? How do you successfully market to them? Let’s take a look at one example my team [...]