Copy Tip: Imagine Your Headlines Increasing Your Response by 300%
In order to succeed in marketing, good copywriting is the single most important skill you can learn, followed by a genuine understanding of human nature. When you combine the two, you’ll begin to use certain words in the English language that guide and trigger your prospects’ emotions, feelings, memories, and imagination [...]
Testing Corner: Do Web Videos Help or Hurt Response?
A consumer credit counseling service wanted to optimize its website subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the buy process (Note: Navigational, copy, and graphic changes were also made, so it’s not a pure test.) Video Testimonials: No Difference or [...]
The $350 Million Buyout, Thanks to the Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at a conference in Las Vegas. He [...]
The #1 Secret to Doubling or Tripling Your Business Growth in 2017 (Special Offer)
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one secret … that one strategy shift … that will supercharge their sales and profits. And the secret is simple: advanced [...]
Direct Mail: Envelope Success Secrets [Video]
Copy in your direct mail is crucial. But so is the copy on your envelope! Don’t miss this important video. You’ll learn a new trick that will: Improve your bottom line Increase your response Grab your prospect’s attention when they look at on an envelope Force them to open your [...]
Copy Tip: Imagine Your Headlines Increasing Your Response by 300%
In order to succeed in marketing, good copywriting is the single most important skill you can learn, followed by a genuine [...]
Testing Corner: Do Web Videos Help or Hurt Response?
A consumer credit counseling service wanted to optimize its website subscription sign-up process. A radical redesign tested the additions of [...]
The $350 Million Buyout, Thanks to the Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over [...]
The #1 Secret to Doubling or Tripling Your Business Growth in 2017 (Special Offer)
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough [...]
Direct Mail: Envelope Success Secrets [Video]
Copy in your direct mail is crucial. But so is the copy on your envelope! Don’t miss this important video. [...]