Turning New Leads into Sales: Igniting 100% increase in Conversions 6 Common Blunders that Can Cripple or Destroy Online Sales & Leads Direct Response Copy Tip of the Week: Calling Out to Your Prospects Results in Higher Response Testing Corner: Study Shows Subject Lines Make a Difference…You Guess The Winner
If you want your prospect to.... * Open your direct mail envelope rather than toss it aside. * Read your email, don't delete it. * Act on your banner ad, don't ignore it. ...then you must find a way to "call out" to your audience. Know your prospects and [...]
New Launch: More than ½ Million New Customers: Turning a Start-up into a Multi-million Dollar Company
Let me tell you about an incredible, new product launch and what made it successful. Popular in Japan, Sun Chlorella wanted to break into the U.S. market. A Japanese entrepreneur, George Higashida could not get the product in U.S. health food stores. And the few that did carry the product [...]
CDMG Case Study: Colorado River Adventures
Integrated Magalog and Internet Landing Page skyrocket lead generation for a resort destination The Marketing Challenge Colorado River Adventures is a members-only vacation destination designed for RV enthusiasts. Located in the Southwest United States, it boasts 7 resorts in California, Arizona and Mexico. The company had been sending out lead-generation [...]
CDMG Case Study: Research Solutions, Inc. (RSSS)
3-D direct mail piece attracts 14.56% response from skeptical investment crowd The Marketing Challenge Research Solutions (OTCBB: RSSS) is a California company with a data-mining technology that provides must-have research to pharmaceutical and technology companies. The company had a compelling story to share with investors, fi nancial advisors and investment [...]
CDMG Case Study: Stock Pickers Digest
Direct marketing website lights fire under skeptical Canadian investors The Marketing Challenge Stock Pickers Digest is an investment newsletter for Canadians that targets subscribers age 50 and above. The objective was to increase the newsletter’s subscriber base through the Internet—not an easy task in the crowded and competitive Canadian investment [...]
Turning New Leads into Sales: Igniting 100% increase in Conversions 6 Common Blunders that Can Cripple or Destroy Online Sales & Leads Direct Response Copy Tip of the Week: Calling Out to Your Prospects Results in Higher Response Testing Corner: Study Shows Subject Lines Make a Difference…You Guess The Winner
If you want your prospect to.... * Open your direct mail envelope rather than toss it aside. * Read your [...]
New Launch: More than ½ Million New Customers: Turning a Start-up into a Multi-million Dollar Company
Let me tell you about an incredible, new product launch and what made it successful. Popular in Japan, Sun Chlorella [...]
CDMG Case Study: Colorado River Adventures
Integrated Magalog and Internet Landing Page skyrocket lead generation for a resort destination The Marketing Challenge Colorado River Adventures is [...]
CDMG Case Study: Research Solutions, Inc. (RSSS)
3-D direct mail piece attracts 14.56% response from skeptical investment crowd The Marketing Challenge Research Solutions (OTCBB: RSSS) is a [...]
CDMG Case Study: Stock Pickers Digest
Direct marketing website lights fire under skeptical Canadian investors The Marketing Challenge Stock Pickers Digest is an investment newsletter for [...]