Testing Corner: Study Shows Subject Lines Make a Difference…You Guess The Winner
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50-years and older. Note that the subject line in this case had to be tame enough for regulatory agencies and by passing filters. [...]
6 Common Blunders that Can Cripple or Destroy Online Sales & Leads
It's been proven time and time again that many marketers lose significant sales because their landing page doesn't immediately identify what the prospects are looking for. In a nano-second, they are gone. Why exactly are customers at your site? The fact is, depending on what you're offering, there could be [...]
Turning New Leads into Sales: Igniting 100% increase in Conversions
To maximize your lead conversions, you need a powerful "conversion series." A conversion series is an integrated campaign to help turn an inquiry into a customer. It dramatically increases your conversion rate, no matter how good your sales team is. In fact, it works independent of your sales team. And [...]
CDMG Case Study: Variel AromaSpa
Illustrative video causes prospects to convert on high-dollar item Marketing Challenge CDMG’s launch of AromaSpa to a national audience helped increase sales 100% over previous efforts. Variel Health International® wanted to introduce their new AromaSpa portable aromatic steam capsule to a national audience. However, this unusual B2C aroma [...]
CDMG Case Study: South American Gold Corp. & Explore Colombia
Attention-getting 3-D mailer receives 48.9% response CDMG developed a 3-D package that effectively met 3 main objectives—grabbing attention, overcoming objections and generating interest. This helped attract more than enough attendees to make the conference successful. Marketing Challenge South American Gold Corp. (SAGD) had just begun a new mining [...]
Testing Corner: Study Shows Subject Lines Make a Difference…You Guess The Winner
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience [...]
6 Common Blunders that Can Cripple or Destroy Online Sales & Leads
It's been proven time and time again that many marketers lose significant sales because their landing page doesn't immediately identify [...]
Turning New Leads into Sales: Igniting 100% increase in Conversions
To maximize your lead conversions, you need a powerful "conversion series." A conversion series is an integrated campaign to help [...]
CDMG Case Study: Variel AromaSpa
Illustrative video causes prospects to convert on high-dollar item Marketing Challenge CDMG’s launch of AromaSpa to a national audience [...]
CDMG Case Study: South American Gold Corp. & Explore Colombia
Attention-getting 3-D mailer receives 48.9% response CDMG developed a 3-D package that effectively met 3 main objectives—grabbing attention, overcoming [...]