Marketing Secret on overcoming objections: "Hot News" igniting Response and Profitability
Marketing can be hard. Especially if it's business-to-business marketing, asking people for money and time commitment. That's what faces conference and seminar marketers all the time. That's why when moneylaundering.com asked us to help them promote their conference, it required a powerful marketing campaign to overcome objections of time and [...]
Marketing Turnaround: Repositioning an existing product and taking it to a higher level of profitability and growth
The dirty little secret of TheStreet.com... TheStreet.com Needed A Product Relaunch: So CDMG took an existing product to a higher level of profitability and growth. TheStreet.com is an investment website. TheStreet.com saw existing ad revenue drop when the market dropped. Craig Huey and the CDMG team were asked to [...]
Testing Corner: Small Changes Equal BIG Results
I often find that just one small word change to your copy has the potential to make a big difference in response. Here is a test for an online publisher: two almost-identical sentences located near the order button (continue reading) were tested to see which would better impact the conversion [...]
Direct Marketing Copy Tip of the Week: Avoiding a Common Response Depressant
Many direct marketers depress results by not creating powerful online or hard-copy Positive Acceptance Statements on their order forms or shopping cart. Get your prospects to say YES! A Positive Acceptance Statement on your order form could prevent your marketing campaign from falling short of its deserved response. [...]
Direct Mail Blunder: What Your Letter Can't Be Without
If you've been doing direct marketing for any length of time, you know that a powerful P.S. can dramatically increase direct mail response. And everyone who knows direct marketing rules agrees. But most experts do a P.S. wrong. Tips to fail proof your P.S. The mail blunder many marketers make [...]
Marketing Secret on overcoming objections: "Hot News" igniting Response and Profitability
Marketing can be hard. Especially if it's business-to-business marketing, asking people for money and time commitment. That's what faces conference [...]
Marketing Turnaround: Repositioning an existing product and taking it to a higher level of profitability and growth
The dirty little secret of TheStreet.com... TheStreet.com Needed A Product Relaunch: So CDMG took an existing product to a [...]
Testing Corner: Small Changes Equal BIG Results
I often find that just one small word change to your copy has the potential to make a big difference [...]
Direct Marketing Copy Tip of the Week: Avoiding a Common Response Depressant
Many direct marketers depress results by not creating powerful online or hard-copy Positive Acceptance Statements on their order forms or [...]
Direct Mail Blunder: What Your Letter Can't Be Without
If you've been doing direct marketing for any length of time, you know that a powerful P.S. can dramatically increase [...]