Is Traditional Direct Marketing Dead?
Craig Huey, in this week's show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead? Of course, he says it isn't, and with good reason, but the naysayers are out there. Huey says direct marketing is stronger than ever and is more accountable than most [...]
Email/web one-two punch: How online direct response strategy triples sales
Did you know that you can triple your sales with a powerful direct response strategy? This happened using a special 4 part strategy. Let me explain... Coffey Anderson is a singer, songwriter and musician with an upcoming album. He wanted to get the news to his fans, but his fan [...]
Launching a New Product: Surprising keys to a super multimillion-dollar success story
Health Alert today is the American dream come true. But when I first talked to the owner, it truly was only a dream. How did he turn an idea into a multimillion-dollar company? What was the marketing secrets-the keys [...]
Top DMU Articles for 2014
14. Remarketing and retargeting: Are you missing out on your best leads and prospects? I just saw the email results... and remarketing and retargeting almost doubled the click through rates. Every marketer needs to refine and improve. Watch my video here about retargeting it's about 3 minutes long. [embedplusvideo height="225" [...]
TESTING CORNER: The Power of a direct mail generated name
We recently did a test for a client that verifies what direct mailers know: don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced 66% higher response than online names. Need help in selecting the [...]
Is Traditional Direct Marketing Dead?
Craig Huey, in this week's show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead? [...]
Email/web one-two punch: How online direct response strategy triples sales
Did you know that you can triple your sales with a powerful direct response strategy? This happened using a special [...]
Launching a New Product: Surprising keys to a super multimillion-dollar success story
Health Alert today is the American dream come true. [...]
Top DMU Articles for 2014
14. Remarketing and retargeting: Are you missing out on your best leads and prospects? I just saw the email results... [...]
TESTING CORNER: The Power of a direct mail generated name
We recently did a test for a client that verifies what direct mailers know: don’t use online generated names for [...]