CDMG Case Study: IPRO Tech, Inc.
3-D lead-generation campaign pays for itself nearly 4 times over Marketing Challenge IPRO Tech, Inc. is the creator of the breakthrough litigation discovery software tools eCapture and eReview. These tools are designed to help corporate lawyers dramatically reduce the time and expense required to sort, tag and redact electronic documents [...]
CDMG Case Study: Miller Energy Resources, Inc. (MILL)
High-impact 3-D mailer introduces thousands of investors to little-known company 14.67% Response: Impactful creative brings top investment newsletter writers and institutional investors thousands of miles to discover company opportunity Marketing Challenge Miller Energy Resources (MILL) was an unknown energy producer with operations centered in Tennessee. However, a masterful $4.5 million [...]
CDMG Case Study: Constitution Mining Corp.
How paid search marketing more than doubled a client’s database in just 4 months Marketing Challenge Headquartered in Buenos Aires, Argentina, Constitution Mining Corp. is an international gold mining and exploration company founded on hard money principles. With the faltering economy, a weakening dollar and the rising price of gold, [...]
CDMG Case Study: Midwest Center for Stress And Anxiety
Turning new leads into sales: Direct mail strategy doubles conversion rates for successful marketer The Marketing Challenge The Midwest Center for Stress and Anxiety is a leading provider of self-care programs and support for individuals with anxiety, stress or depression. Founded 20 years ago by Lucinda Bassett, the center is [...]
Testing Corner: Study Shows Subject Lines Make a Difference…You Guess The Winner
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50-years and older. Note that the subject line in this case had to be tame enough for regulatory agencies and by passing filters. [...]
CDMG Case Study: IPRO Tech, Inc.
3-D lead-generation campaign pays for itself nearly 4 times over Marketing Challenge IPRO Tech, Inc. is the creator of the [...]
CDMG Case Study: Miller Energy Resources, Inc. (MILL)
High-impact 3-D mailer introduces thousands of investors to little-known company 14.67% Response: Impactful creative brings top investment newsletter writers and [...]
CDMG Case Study: Constitution Mining Corp.
How paid search marketing more than doubled a client’s database in just 4 months Marketing Challenge Headquartered in Buenos Aires, [...]
CDMG Case Study: Midwest Center for Stress And Anxiety
Turning new leads into sales: Direct mail strategy doubles conversion rates for successful marketer The Marketing Challenge The Midwest Center [...]
Testing Corner: Study Shows Subject Lines Make a Difference…You Guess The Winner
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience [...]