The #1 integrated marketing breakthrough of 2015. How multi-channels integrated marketing that can triple your response
Over the last 2 years, integrated direct response advertising has meant many things. Sometimes it's the integration of TV, banner ads, remarketing and landing pages. Or it might be direct mail, landing pages, banner ads and remarketing. Integrated marketing increases response in a dramatic way. If you're using direct mail [...]
Leveraging database marketing to increase profits & sales-Blue Shield & Metagenics Team up
Database marketing is powerful... Blue Cross of California has a massive database of people interested in their health. Metagenics is a marketer of high quality nutritional supplements. Merging the two assets into a marketing campaign was smart for both [...]
Direct mail blunder that kills response [Video Briefing]
In direct mail, the return address is one of the five things a prospect will look at on an envelope. For all 5, see my video briefing here] They want to know who sent your letter as they determine if it's in their self interest to open the envelope immediately, open [...]
A Cure to FDD…Facebook Deficit Disorder
Many marketers are suffering from what I call FDD...Facebook Deficit Disorder. It causes reverse marketing bleeding....lost leads and sales because you're not doing it right. Most marketers will increase their ROI with a careful direct marketing campaign using Facebook. I'm now including Facebook ads (especially adding custom lists to contacts' [...]
How One Marketing Campaign Shot Sales Up 533% – 3 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, seminars, online resources and more. [...]
The #1 integrated marketing breakthrough of 2015. How multi-channels integrated marketing that can triple your response
Over the last 2 years, integrated direct response advertising has meant many things. Sometimes it's the integration of TV, banner [...]
Leveraging database marketing to increase profits & sales-Blue Shield & Metagenics Team up
Database marketing is powerful... Blue Cross of California has [...]
Direct mail blunder that kills response [Video Briefing]
In direct mail, the return address is one of the five things a prospect will look at on an envelope. [...]
A Cure to FDD…Facebook Deficit Disorder
Many marketers are suffering from what I call FDD...Facebook Deficit Disorder. It causes reverse marketing bleeding....lost leads and sales because [...]
How One Marketing Campaign Shot Sales Up 533% – 3 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is [...]