Testing Corner: Study Shows Subject Lines Make a Difference… You Guess The Winner
Testing is the key to ROI success. I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50 years of age and older. Note that the subject line, in this case, had to [...]
Copy Tip: The Deadliest Copy Mistake to Avoid
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a pig to sing. Instead, use your prospects’ views as a tool to sell your product or service. You can do this by writing copy that tracks your prospects’ beliefs. If [...]
Mastering Marketing in Uncertain Times: Craig’s Powerful Insights on Building Authority and Generating Leads from Startups to Multimillion-Dollar Success: How to Advertise Successfully in Tough Markets [Powerful Video Interview]
What are my most successful marketing and advertising tactics to help turn dreams into multimillion-dollar corporations? What have I learned to have won 118 marketing and advertising awards? I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about marketing and advertising strategies [see link below for [...]
Generating Leads on a Tight Budget: How One Software Company Saw Sales Shoot Sky High
I got a call from a software company that needed higher quality and more leads for their sales team. Here is how we helped them experience dramatic growth despite economic uncertainty. SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase [...]
Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company [D2C/E-commerce Strategy + Tactics]
When launching a new product, a direct response D2C/E-commerce strategy and tactics are a proven formula for success. For example, in the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a [...]
Testing Corner: Study Shows Subject Lines Make a Difference… You Guess The Winner
Testing is the key to ROI success. I tested three separate subject lines for an email campaign I sent out [...]
Copy Tip: The Deadliest Copy Mistake to Avoid
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a [...]
Mastering Marketing in Uncertain Times: Craig’s Powerful Insights on Building Authority and Generating Leads from Startups to Multimillion-Dollar Success: How to Advertise Successfully in Tough Markets [Powerful Video Interview]
What are my most successful marketing and advertising tactics to help turn dreams into multimillion-dollar corporations? What have I learned to [...]
Generating Leads on a Tight Budget: How One Software Company Saw Sales Shoot Sky High
I got a call from a software company that needed higher quality and more leads for their sales team. Here [...]
Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company [D2C/E-commerce Strategy + Tactics]
When launching a new product, a direct response D2C/E-commerce strategy and tactics are a proven formula for success. For example, [...]