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Blog2025-03-18T13:51:10-06:00
1804, 2024

D2C: How A Delivery Service Generated 3X Daily Customer Increase… The Little-Known Secret to Successfully Using Paid Search Advertising and the A-B Split

By |April 18, 2024|Advertising & Marketing, Digital Marketing, Email Marketing, Facebook/Social Media, Multichannel Marketing, Social Media|

3X increase in new customers… daily. That is the result of a recent direct response campaign we created for a meal delivery service. How? By using a little-known secret that we have perfected. Let me explain. Paid social advertising is a means of targeting a specific audience by creating advertising or [...]

904, 2024

Death of Direct Mail?…

By |April 9, 2024|Advertising & Marketing, Digital Marketing, Direct Mail, Latest Direct Mail, Multichannel Marketing|

“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead or sales tool for marketing to both consumers and business-to-business—even [...]

904, 2024

Grow Your B2C or B2B ROI: Magnify Your Responses by 89% with Integrated Multi-Channel Marketing

By |April 9, 2024|Advertising & Marketing, Digital Marketing, Direct Mail, Facebook/Social Media, Multichannel Marketing, Social Media, Successful Marketing Campaigns|

Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not always right, but the marketplace always is. Presidents and marketing/advertising directors can’t afford to make a mistake… losing time or money. For example, you don’t want to waste time or [...]

404, 2024

My Latest Book: The Great Deception

By |April 4, 2024|Advertising & Marketing, Book, The Great Deception|

Brace yourself for a groundbreaking and controversial book that transcends my usual deeply serious, thoughtful marketing insights and trends… The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing the American Dream. While my usual articles cover marketing, The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing [...]

404, 2024

Does your 2024 marketing plan support your business goals and new marketing conditions?

By |April 4, 2024|Advertising & Marketing, Current Events, Marketing Trends, Multichannel Marketing, New Strategies and Tactics, Successful Marketing Campaigns|

You should be checking the following periodically to make sure your business and marketing goals are fully aligned: Your situation/target audience Your marketing budgets Your advertising messages Your media plan Your product mix Your positioning/branding Your competition The economic recovery can be a great opportunity to redefine, reposition, and reinvent your company. [...]

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