Top Marketing Guru Issues Chilling Warning: AI Deepfakes Could Tip the 2024 Election— 4 Things You Should Know…
The 2024 election will be the “election of deception.” Top Marketing Guru Craig Huey, winner of 113 marketing awards and author of The New Multichannel Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now, says, “AI deepfakes will deceive many and shift the election.” [...]
Marketing Warning: 7 States Political Spending Will See Insane Skyrocketing Ad Costs
Political ad spending for the 2024 election will be history's most expensive. For marketers, that means higher costs, less inventory, and less response. And indeed, the political parties are already breaking spending records. So far, the Democratic National Committee reported roughly $45.2 million on hand for the 2023-2024 election season… [...]
How to Grow Your Business – Taking it to the Next Level in 2024
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one tactic… that one strategy shift … that will supercharge their sales and profits. And the secret is simple: advanced direct [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the following: [...]
Little-Known Direct Mail Tactic that Some Hate, But Increases Response up to 50% for Savvy Marketers
How can you increase direct mail response by 25-50%? Teaser copy. The teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want to see which one produces the highest response. An outside [...]
Top Marketing Guru Issues Chilling Warning: AI Deepfakes Could Tip the 2024 Election— 4 Things You Should Know…
The 2024 election will be the “election of deception.” Top Marketing Guru Craig Huey, winner of 113 marketing awards and [...]
Marketing Warning: 7 States Political Spending Will See Insane Skyrocketing Ad Costs
Political ad spending for the 2024 election will be history's most expensive. For marketers, that means higher costs, less inventory, [...]
How to Grow Your Business – Taking it to the Next Level in 2024
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from [...]
Little-Known Direct Mail Tactic that Some Hate, But Increases Response up to 50% for Savvy Marketers
How can you increase direct mail response by 25-50%? Teaser copy. The teaser copy is the copy on the outside [...]