LinkedIn Video Explosion
Videos need to be part of every marketing campaign if you're going to maximize results. I’ve successfully created over 700 videos and tested them multiple times. Usually, we put videos on landing pages, Facebook, VSLs, video logs, email campaigns, and much more. But did you know they work well on [...]
7 Testimonial Secrets to Boost Your Response
Testimonials can boost your response…Sometimes dramatically. You should use testimonials on your loading pages, ad website, video/TV/podcasts/radio, social ad, digital media, direct mail… in other words, everywhere. Here are 7 secrets I’ve learned over the years from my client's testing to help them increase response and lower their cost per [...]
Senior E-commerce & Multichannel Marketing: 12 Powerful Rules for Breakthrough Results
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or [...]
95% Of All Direct Mail Ignores This Little Known Secret to High Response [Video Brief]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 113 awards for the creative. What is one of the most important secrets I use? It’s Strategic [...]
How and Why You Should Have a Loyalty Program: Mastering the Power of Data Base Marketing in an Age of Economic Uncertainty [Top 3 Types of Programs]
Loyalty programs are designed to increase your short-term and long-term profits… even in a recession, inflation, or stagflation economy. It increases sales if done right. And it increases the Lifetime Value (LTV) of each customer for the long term. Loyalty Programs are an effective communications channel that build trust and [...]
LinkedIn Video Explosion
Videos need to be part of every marketing campaign if you're going to maximize results. I’ve successfully created over 700 [...]
7 Testimonial Secrets to Boost Your Response
Testimonials can boost your response…Sometimes dramatically. You should use testimonials on your loading pages, ad website, video/TV/podcasts/radio, social ad, digital [...]
Senior E-commerce & Multichannel Marketing: 12 Powerful Rules for Breakthrough Results
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also [...]
95% Of All Direct Mail Ignores This Little Known Secret to High Response [Video Brief]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail [...]
How and Why You Should Have a Loyalty Program: Mastering the Power of Data Base Marketing in an Age of Economic Uncertainty [Top 3 Types of Programs]
Loyalty programs are designed to increase your short-term and long-term profits… even in a recession, inflation, or stagflation economy. It [...]