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Blog2025-03-18T13:51:10-06:00
3108, 2023

12 New eCommerce D2C Trends For 2024 [If You Are in the Health and Wellness Sector, See Craig Live]

By |August 31, 2023|E-Commerce, Health and Wellness Marketing, Public Speaking|

Are you a marketer of health and wellness products? Craig will be speaking at Natural Products Expo East, September 21, 2023, on “12 New eCommerce D2C Trends For 2024.” Expo East will have Celsius, Whole Foods, Beyond, nutritional supplements, health products, food, and much more. Over 10,000 will attend. If [...]

3008, 2023

Transactional Data Modeling (TDM): Your “Secret Weapon” to Increasing Leads, Clients and Profits

By |August 30, 2023|Advertising & Marketing, Lead Generation, Transactional Data Modeling|

TDM could be your secret weapon to increasing profits in 2023-24. Let me share a powerful way to enlarge your universe of quality prospects… increase your response and generate more prospects and clients. Transactional Data Modeling (TDM) is the latest, most advanced method to create powerful look-a-like audiences and maximize [...]

3008, 2023

11 Direct Response Copy Rules to Live By

By |August 30, 2023|Advertising & Marketing, Copy Tips, Direct Response Copy Tips|

Inflation… recession… politics… bad weather…? These are challenging times. These 11 direct response copy rules will get you through any external (or internal) challenge that may come your way… and help you increase response. Remember, great copy improves your response. Mediocre copy depresses it. #1: Use the magic word “you” [...]

3008, 2023

Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market

By |August 30, 2023|Advertising & Marketing, Subscription Marketing, Transactional Data Modeling|

Subscription services are continuing to launch and grow. Despite some failures, many services are seeing 50% to 200% growth in the last two years. One of the big differences is their marketing. Today growth continues despite the fear of a new recession and an inflationary market. Many of the subscription [...]

2508, 2023

Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test – An 87.5% Increase!

By |August 25, 2023|Advertising & Marketing, Digital Marketing, Direct Mail, Email Marketing, Subscription Marketing, Website/Landing Page Strategies and Tactics|

Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it works. So, let’s put it to the test. In this [...]

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