Marketing Survival Guide: 9 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted time and money… or worse. They were unprepared for the massive shutdown caused by the Microsoft/CrowdStrike update blunder. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events such as a spaceship blowing up, [...]
Political Spending Warning: Revised Spending For 2024 Will Impact Your Marketing
The projection for political spending for the 2024 election cycle has risen from $10.2 billion to a record $10.7 billion. Year-to-date political ad spending in the 2024 election cycle is currently outpacing the 2020 election cycle at $3.05 billion compared to $2.54 billion. Broadcast spending has increased from $5.1 billion [...]
4 Powerful Direct Mail “Lift Note” Tactics: The Lost Secret to Boost Your Response by 25% Profits [VIDEO Brief]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is the “lift note”. And as its name implies, it’s a perfect way to [...]
28% Response for Lead Generation Campaign: The Power of the Videolog
28% response. How? Why? Because of a unique little-used tactic – a videolog. I love videologs, because they work so well. In fact, the videolog is one of marketing's best-kept secrets when you have a small target audience for both B2B and B2C. Our client wanted to hold an event [...]
E-commerce Sparks Revenue Growth For Pinterest
Because of the boom in Pinterest e-commerce, Pinterest reported a 23% increase in year-over-year revenue, totaling $740 million in the first quarter. The number of global monthly Pinterest active users (MAUs) grew 12% YoY to 518 million. The clicks to advertisers more than doubled, partly attributed to the completed rollout [...]
Marketing Survival Guide: 9 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted time and money… or worse. They were unprepared for the [...]
Political Spending Warning: Revised Spending For 2024 Will Impact Your Marketing
The projection for political spending for the 2024 election cycle has risen from $10.2 billion to a record $10.7 billion. [...]
4 Powerful Direct Mail “Lift Note” Tactics: The Lost Secret to Boost Your Response by 25% Profits [VIDEO Brief]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many [...]
28% Response for Lead Generation Campaign: The Power of the Videolog
28% response. How? Why? Because of a unique little-used tactic – a videolog. I love videologs, because they work so [...]
E-commerce Sparks Revenue Growth For Pinterest
Because of the boom in Pinterest e-commerce, Pinterest reported a 23% increase in year-over-year revenue, totaling $740 million in the [...]