Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?
Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look at testing ads for format, including editorial vs. rich design and with a photo/video vs. without. Finally, we tested the headlines. Here are our results: We know editorial ads work [...]
Copy Tip: Use Exclamation Points, but Sparingly!
Sometimes, you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points can make your copy sound cheesy or, worse, unbelievable. On rare occasions, they are needed to change the tone. See how differently these examples read, thanks [...]
Marketers Alert! The Election’s Impact on Your Marketing and Advertising
Fast approaching is the 2024 election. It will have two huge effects on marketers. The election voting starts in September. The election is November 5th. There will be two big impacts on marketers. Political messages will overwhelm the marketing channels. Direct mail, radio/TV, email, Facebook, pre-rolls, digital ads—everything—will be a [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty
Even in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps to success. During a recession, response rates generally go down for most products and services. That was the case in the last five recessions as people cut back dramatically on [...]
USP: The 3-Letter Secret to Greater, More Profitable Results [4 Steps to Success]
What makes the difference between success and failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? It’s the factor that sets your product or service apart from all the similar products [...]
Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?
Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look [...]
Copy Tip: Use Exclamation Points, but Sparingly!
Sometimes, you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. [...]
Marketers Alert! The Election’s Impact on Your Marketing and Advertising
Fast approaching is the 2024 election. It will have two huge effects on marketers. The election voting starts in September. [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty
Even in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps [...]
USP: The 3-Letter Secret to Greater, More Profitable Results [4 Steps to Success]
What makes the difference between success and failure in your direct response marketing? It’s what Rosser Reeves, in his book [...]