Copy Tip: Boost Profits by Telling Stories
Most people, most of the time, buy most of their stuff on emotion and impulse. People may talk to friends, read reviews, pore over product specs, and make pro-and-con lists. But here is the real fact every marketer should know: Your prospect buys because of how they feel. Listing product [...]
Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why. Best of all, they increase response, evidenced by years of testing. But exactly where you place the quotation [...]
Christmas Greeting from Craig Huey — My Personal Message to You
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I are wishing you a very Merry Christmas and Happy Hanukkah.
Email Reminder! Use Alt Tags
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material — such as email. If the original image can’t be displayed in your email, your recipients will see your [...]
E-commerce Breakthrough: How Walmart is using a new form of infomercial to win sales
It’s a bold e-commerce breakthrough-- Walmart is trying something new. Knowing how well Hallmark TV/Cable has done with its shows… and knowing how well infomercials produce sales… Walmart is merging the ideas. Having created over 300 TV commercials, 400 videos, and 13 infomercials. I love this new concept and think [...]
Copy Tip: Boost Profits by Telling Stories
Most people, most of the time, buy most of their stuff on emotion and impulse. People may talk to friends, [...]
Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and [...]
Christmas Greeting from Craig Huey — My Personal Message to You
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I [...]
Email Reminder! Use Alt Tags
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word [...]
E-commerce Breakthrough: How Walmart is using a new form of infomercial to win sales
It’s a bold e-commerce breakthrough-- Walmart is trying something new. Knowing how well Hallmark TV/Cable has done with its shows… [...]