Testing Corner: Which Headline Increased Response by 61%?
This week let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE to see a short video.) Take a [...]
Copy Tip: Avoid the Passive Voice…Only Use Active Voice
Great Copy increases your response. And great copy avoids the passive voice. Is your copy using an active voice? Here’s how you do it: Isolate and review all phrases telling what you’ll do for the person. Then make sure to change a passive voice to an active voice. Don’t write, [...]
5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even dominate their respective markets. Here are 5 key trends that [...]
E-Commerce Breakthrough: New Multichannel Marketing Campaign New Test Generates 11,377 New Customers in Just Three Months [See Stat Results]
A publisher was excited about a new product he was writing about for his investment subscribers and wanted to know if my team and I could help get his target audience investors interested. When I found out it was regarding new medical technology, I got excited too and told them, [...]
6 Easy Steps To A Multi-Channel Strategy That Will Boost Your Response Rate by 82% or More: Direct Mail Retargeting (DMRT) of Online Visitors On Your Website [Infographic]
One of the great new innovations in integrated marketing strategies is using direct mail retargeting (DMRT). DMRT allows you to identify the physical mailing addresses of your landing page or website visitors, allowing you to retarget them by sending a direct mail piece to your hot prospect within 24 hours. [...]
Testing Corner: Which Headline Increased Response by 61%?
This week let’s do this backwards. I’m going to tell you the results of a magalog cover test and then [...]
Copy Tip: Avoid the Passive Voice…Only Use Active Voice
Great Copy increases your response. And great copy avoids the passive voice. Is your copy using an active voice? Here’s [...]
5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing [...]
E-Commerce Breakthrough: New Multichannel Marketing Campaign New Test Generates 11,377 New Customers in Just Three Months [See Stat Results]
A publisher was excited about a new product he was writing about for his investment subscribers and wanted to know [...]
6 Easy Steps To A Multi-Channel Strategy That Will Boost Your Response Rate by 82% or More: Direct Mail Retargeting (DMRT) of Online Visitors On Your Website [Infographic]
One of the great new innovations in integrated marketing strategies is using direct mail retargeting (DMRT). DMRT allows you to [...]