Senior Marketing and Advertising: 12 Powerful Rules For Breakthrough Results
Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or don’t know how to best reach them. In fact, seniors spend close to 50% of all purchasing dollars, and yet less than 5% of advertising is geared towards them. [...]
What is America Watching: New Stats on TV Sources
Respondents were asked to name their “default” or first source choice for TV. The first TV source poll was: 28% - said live TV from cable providers, down from 48% in 2016. 23% - said Netflix, up from 15% in 2016. 16% - said one of the other “top five” [...]
Integrated, Multichannel Marketing: The #1 Key to Maximize Profitable Marketing in 2023
For selling a product or service … For lead generation or sales … For consumers or B to B marketing … The most powerful way to increase your sales and profits is the new integrated, multichannel marketing. First, this breakthrough marketing and advertising strategy sends a single, powerful message to [...]
Podcast: New Trend For Advertising With 95% of Audiences Responding
Podcast advertising is continuing to show growth in 2023 because of good ROI. 95% of U.S podcast listeners have responded to a CTA (Call To Action) in their advertising. That figure was 97% among frequent listeners. Podcasts are responsive because they are engaged, vertical audiences. They listen intently. They trust [...]
D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning digital ads, addressable TV, direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In creating successful marketing, I use copywriting [...]
Senior Marketing and Advertising: 12 Powerful Rules For Breakthrough Results
Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – [...]
What is America Watching: New Stats on TV Sources
Respondents were asked to name their “default” or first source choice for TV. The first TV source poll was: 28% [...]
Integrated, Multichannel Marketing: The #1 Key to Maximize Profitable Marketing in 2023
For selling a product or service … For lead generation or sales … For consumers or B to B marketing [...]
Podcast: New Trend For Advertising With 95% of Audiences Responding
Podcast advertising is continuing to show growth in 2023 because of good ROI. 95% of U.S podcast listeners have responded [...]
D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of [...]