Costly: Programmatic Ad Waste…and A Solution
Programmatic ad buys are easy but costly in ad spend and result in less response. In fact, marketers could save, at minimum, $13 billion by cutting click-bait websites from their ad spends using programmatic ad buys. Here is the problem. The average campaign runs on 44,000 websites when just a [...]
Skyrocketing Tax Rates, Socialism, and Small Businesses: Watch My Fox News Interview [VIDEO]
The California Socialist government forced my business to flee the state. So, I moved my business to Tennessee, and I have no regrets. However, it was not an easy choice. Before I made my final decision to move, I was on Mornings with Maria on Fox News. We discussed how [...]
Podcast Listeners and Advertisers: Continue to Escalate
The number of podcast listeners has surged by approximately 70% over the past 4-5 years, with well over 150 million monthly podcast listeners in the U.S. and it’s still growing. Podcast advertising is also continuing to show growth in 2023 because of good ROI. 95% of frequent U.S. podcast listeners [...]
Multichannel Marketing: Boosting Your ROI by 84% — Are You Missing One of These Keys?
84%! That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. The multichannel marketing results leave those using only Facebook or Google in the dust. 600 marketers found that they boosted their response rate by an average of 84% by using [...]
Marketing to Parents and Grandparents: Breaking free from the Chains of Retail to Successful B2C (or B2B) – The Right Strategies and Tactics
One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents are easy to target for marketing and advertising… and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in [...]
Costly: Programmatic Ad Waste…and A Solution
Programmatic ad buys are easy but costly in ad spend and result in less response. In fact, marketers could save, [...]
Skyrocketing Tax Rates, Socialism, and Small Businesses: Watch My Fox News Interview [VIDEO]
The California Socialist government forced my business to flee the state. So, I moved my business to Tennessee, and I [...]
Podcast Listeners and Advertisers: Continue to Escalate
The number of podcast listeners has surged by approximately 70% over the past 4-5 years, with well over 150 million [...]
Multichannel Marketing: Boosting Your ROI by 84% — Are You Missing One of These Keys?
84%! That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. [...]
Marketing to Parents and Grandparents: Breaking free from the Chains of Retail to Successful B2C (or B2B) – The Right Strategies and Tactics
One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents [...]