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Little-known Copywriting Secret: The Power of Believing [Video Briefing]
Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the critical components to write great copy that motivates people to [...]
D2C: How A Delivery Service Generated 3X Daily Customer Increase… The Little-Known Secret to Successfully Using Paid Search Advertising and the A-B Split
3X increase in new customers… daily. That is the result of a recent direct response campaign we created for a meal delivery service. How? By using a little-known secret that we have perfected. Let me explain. Paid social advertising is a means of targeting a specific audience by creating advertising or [...]
Death of Direct Mail?…
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead or sales tool for marketing to both consumers and business-to-business—even [...]
Grow Your B2C or B2B ROI: Magnify Your Responses by 89% with Integrated Multi-Channel Marketing
Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not always right, but the marketplace always is. Presidents and marketing/advertising directors can’t afford to make a mistake… losing time or money. For example, you don’t want to waste time or [...]
My Latest Book: The Great Deception
Brace yourself for a groundbreaking and controversial book that transcends my usual deeply serious, thoughtful marketing insights and trends… The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing the American Dream. While my usual articles cover marketing, The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing [...]
Little-known Copywriting Secret: The Power of Believing [Video Briefing]
Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in [...]
D2C: How A Delivery Service Generated 3X Daily Customer Increase… The Little-Known Secret to Successfully Using Paid Search Advertising and the A-B Split
3X increase in new customers… daily. That is the result of a recent direct response campaign we created for a [...]
Death of Direct Mail?…
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents [...]
Grow Your B2C or B2B ROI: Magnify Your Responses by 89% with Integrated Multi-Channel Marketing
Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not [...]
My Latest Book: The Great Deception
Brace yourself for a groundbreaking and controversial book that transcends my usual deeply serious, thoughtful marketing insights and trends… The [...]