Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTA) then the only thing you’ve succeeded in doing is keeping your name alive as a reminder. Most companies can’t… [...]
Economic Warning: “Blockbuster Jobs Report” is a sham. Here are 7 Reasons This is Deception at its Worst…
To plan for your marketing, knowing economic reality and trends is critical to planning your marketing. But don’t believe “official” declarations. The media and politicians called the latest jobs report a “blockbuster.” The US economy added 303,000 jobs for the month of March, while the unemployment rate fell slightly to [...]
Marketing Turnaround: Supercharging Your Leads and Sales
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global [...]
Forbes’ Annual List of Billionaires
Forbes’ annual list of the world’s billionaires revealed there are 2,781 billionaires worldwide, worth an estimated $14.2 trillion. At least one of them - Jeff Bezos - achieved his fortune by direct marketing. This year’s list added 141 more billionaires in assets. The U.S. has the most billionaires, with 813 [...]
10-point Checklist: Does Your 2024 Marketing Plan Support Your Business Goals and Today’s New Marketing Conditions? [Free consultation]
You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your target audience… How have they changed, and what is their perception of your product or service in light of competition, economy, and other factors? Your Data… Are you using the [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he [...]
Economic Warning: “Blockbuster Jobs Report” is a sham. Here are 7 Reasons This is Deception at its Worst…
To plan for your marketing, knowing economic reality and trends is critical to planning your marketing. But don’t believe “official” [...]
Marketing Turnaround: Supercharging Your Leads and Sales
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need [...]
Forbes’ Annual List of Billionaires
Forbes’ annual list of the world’s billionaires revealed there are 2,781 billionaires worldwide, worth an estimated $14.2 trillion. At least [...]
10-point Checklist: Does Your 2024 Marketing Plan Support Your Business Goals and Today’s New Marketing Conditions? [Free consultation]
You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your [...]