Copy Corner: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close
AIDPPC is a powerful direct response formula that provides a winning path for prospects to take action. It starts with copy that grabs the prospects’ attention. After you’ve got their attention, then prove why it’s in their best interest to respond. After they are interested, your curious prospects will want [...]
Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as “box subscriptions.” These services are booming because they offer customers [...]
11 Direct Response Copy Rules to Live By
Inflation… politics… bad weather…? These are challenging times. These 11 direct response copy rules will help you overcome any external (or internal) clutter and confusion your prospect faces… and increase response. These copy rules apply to all media… landing pages, digital ads, email, pre-roll ads, direct mail, and all advertising. [...]
Direct Mail: Powerful 3-D Breakthrough for Profitable Responses
A lead creator of breakthrough litigation software tools came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical corporate lawyers. This particular litigation software company was scheduled to exhibit at a well-attended conference for top corporate attorneys. Driving [...]
Top Marketing Guru Issues Chilling Warning: AI Deepfakes Could Tip the 2024 Election— 4 Things You Should Know…
The 2024 election will be the “election of deception.” Top Marketing Guru Craig Huey, winner of 113 marketing awards and author of The New Multichannel Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now, says, “AI deepfakes will deceive many and shift the election.” [...]
Copy Corner: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close
AIDPPC is a powerful direct response formula that provides a winning path for prospects to take action. It starts with [...]
Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in [...]
11 Direct Response Copy Rules to Live By
Inflation… politics… bad weather…? These are challenging times. These 11 direct response copy rules will help you overcome any external [...]
Direct Mail: Powerful 3-D Breakthrough for Profitable Responses
A lead creator of breakthrough litigation software tools came to CDMG because they needed to stand out in a fiercely [...]
Top Marketing Guru Issues Chilling Warning: AI Deepfakes Could Tip the 2024 Election— 4 Things You Should Know…
The 2024 election will be the “election of deception.” Top Marketing Guru Craig Huey, winner of 113 marketing awards and [...]